Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?
What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do? In the world of marketing analytics, it’s safe to say that Google’s upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a big deal! With this roll-out, small business...
Customer Retention Strategies
Customer Retention Strategies Successful business owners use time tested marketing tactics to attract new customers. However, gaining fresh business doesn’t carry much weight if it doesn’t lead to future purchases. Creating a solid business foundation involves...
Top SEO Tactics To Avoid
Top SEO Tactics To Avoid As a marketer, it’s a good idea to be aware of the various SEO strategies. It doesn’t matter if you’ve been using search engine optimization for years or you’re new to the process, technology is constantly changing. As a responsible marketer,...
Marketing With Influencers
Marketing With Influencers Ever since the advent of advertising, businesses have prospered by using various marketing techniques. As we enter 2023, influencer marketing is trending across all industries as the fastest growing digital content-driven advertising...
Which Is Better To Market My Business, Google Ads Or Facebook Ads?
Which Is Better To Market My Business, Google Ads Or Facebook Ads? When small businesses want to gain exposure and generate revenue in cyberspace, they feature ads on Facebook and Google. However, Facebook Ads and Google Ads are not identical, so it’s important to...
The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business.
The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business. Customer testimonials are one of the most powerful marketing tools available to businesses. In fact, Big Commerce reports that business owners who regularly use...
5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers
5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers Business owners everywhere are struggling to get the most out of their budgets as the current economic conditions are forcing everyone to tighten their belts. This is especially true when it comes...
How to Create Content That Your Audience Will Want to Share
How to Create Content That Your Audience Will Want to Share When you’re creating content that inspires your audience to share it with their contacts, you’re tapping into an essential source of organic marketing. The fact is people are influenced to purchase from...
Customer Reviews: Why They are Important and How to Get More of Them
Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.