by Jim Higgins | Feb 25, 2015 | Automation, Nurturing, Small Business Marketing
Sending Lead Nurturing Emails Today’s marketing automation and lead nurturing technologies are powerful! I’ll admit… with all the awesome functionality, it’s easy to get sucked in. What starts out as a simple email sequence can quickly become layers of business rules,...
by Jim Higgins | Feb 11, 2015 | Automation, Small Business Marketing
Successful Lead Nurturing This is the final post of my four-part series on common small business marketing pitfalls. If you’d like to access the other topics in this series, you can access those here… The Importance of Developing Your Unique Selling Proposition Want...