Google Ads Management
It’s Time to Turbocharge your Google Ads Performance.
- Laser-focused on getting you more leads for less money
- Personalized attention from a small team of Ads Pros
- Total transparency – We work together. You see everything.
- No long-term contracts. You’re never locked in.
- 100% money back guarantee
Google Ads: Amazingly Simple yet Remarkably Complex
On the surface, Ads seems simple enough. Create your ads, set your budget, and watch the leads roll in… right? Well, yes and no. Ads is very simple on the surface. But just beneath that simplicity you’ll find many layers of complexity that require real time, effort, and expertise.
It’s these layers that separate a low-performing account from an account that consistently outperforms your competition. As a Certified Ads Partner Firm, This is where Higgins Marketing Group excels!
You Hire Us for Only One Reason.
To Get Results (and we’re just fine with that!)
While every client is different, we’re confident we can delivery solid results – and we are 100% accountable for achieving this. It’s very common for HMG to deliver our clients a 20-30% overall boost in Google Ads ROI within only a few weeks of taking over management responsibility.
Here are some recent client examples
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A Florida-based insurance agency saw a 79% INCREASE in site visitors with zero increase in Google Ads spend.
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A national ecommerce retailer saw their cost per conversion DROP by 57% over a 3 month period.
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An industrial printer lifted its ad click-through rate by 568% within three weeks of hiring HMG.
What’s Included
Part 1
The Initial Setup
How do you define “success?” We’ll talk about your specific objectives. Where Google Ads makes sense to your business… and where it doesn’t. We’ll define a set of realistic short and long-term goals and timelines that we’ll work hard to achieve.
HMG will do our homework to understand your business, your products and services, and your competitors. We’ll also take a hard look at your historical Google Ads data and external keyword research to uncover clues about what may (or may not) work as we move forward.
Part 2
The Optimization
If you REALLY want to be successful with Google Ads, it’s important that you view it as more of a marathon than a sprint. Top 1% Google Ads results come from making tens of thousands of minor adjustments over the long haul (no exaggeration). We know… this is sometimes hard for clients to believe and appreciate until they get a taste of the rewards!
Here’s what we’ll do on a month-to-month basis to optimize your account.
- Adding additional keywords
- Eliminating wasteful keywords
- Adding negative keywords based on actual search queries
- Adding new ad groups based on promising keywords
- Making ad improvements based on split testing results
- Optimizing keyword level bids based on performance
- Monitoring quality scores and taking action to increase these scores
- Adjusting ad placements to increase click-through rates and conversions (Display Network)
- Eliminating duplicate keywords across ad groups
- Monitoring impression share and recommending budget changes
- Monitoring performance across devices, time and day, and geography to optimize
- Staying up to date on new features that hold promise for your account
You’re Always in the Loop.
Weekly Performance Stats
Every week you will receive a quick summary of the previous week’s key stats. It also includes historical stats for comparison. This allows you to clear see the impact we’re having over time and whether we are tracking toward our goals.
Monthly Scorecard and Web Meeting
Every month we’ll meet online and review your “Performance Scorecard Report.” This report details all stats, from impressions through conversions, quality score trending, top performing keywords, top performing ads, and a detailed accounting of all the tasks that took place in your account during the last month. We also use this time to discuss key opportunities and priorities for the current month.
Ongoing Communication
Aside from the weekly reports you’ll receive, we almost always connect with you each week via phone or email. Honestly, some clients want to be very involved in the day-to-day and other are fine just knowing that their account is trending in a positive direction. Either case is fine with us. Your dedicated HMG Google Ads Manager is here for you whenever you need help!
Pricing
One-time setup fee (to setup your campaign): $599
Monthly Management Fee: Depends on projected ad spend and complexity of account (Average cost is $599 – $1,499/month)
Got a question?
Chances are good it’s addressed here in our Google Ads FAQs. If not, we’re just an email
(info@higginsmarketinggroup.com) or phone call (407-680-3735) away.
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Don’t Be Shy. Get in Touch
If you’re looking for an Orlando marketing company, send us an inquiry and we’ll get back to you as soon as we can!