Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
10 Email Marketing Do’s and Don’ts for the Small Business Owner
10 Email Marketing Do's and Don'ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It's the channel with the highest marketing ROI -- for every $1 spent, email can generate $44....
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How to Set Up a Basic Influencer Marketing Campaign for Your Small Business
How to Set Up a Basic Influencer Marketing Campaign for Your Small Business Influencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train -- a recent study found that 59% of...
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Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
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Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out!
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It's no wonder, then, that so many local businesses are turning to Facebook, Twitter...
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7 Steps to a Successful Marketing Automation Campaign
7 Steps to a Successful Marketing Automation Campaign We've talked a lot about marketing automation in the past. We've written about signs that automation makes sense for you, how it can benefit your business. We've even gone so far as to say marketing automation and...
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Considering a New Website? Make Sure You Ask These 5 Questions
Considering a New Website? Make Sure You Ask These 5 Questions Undergoing a website redesign can be equal parts excitement and intimidation. On one hand, you're excited about having a brand new site that is going to look amazing and take your business to the next...
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Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!)
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!) It all starts with a search. A customer is looking for a product or service and where does he turn? His trusted search engine, of course. He types in a few words, perhaps a question, more...
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Need Some Inspiration for Your Content Marketing? Try these Six Sources!
Need Some Inspiration for Your Content Marketing? Try these Six Sources! Remember how excited you were when you kicked off your content marketing strategy? How easily those blog topics came to mind? Those were the good days. Unfortunately after you've been blogging...
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3 Simple Ways to Increase Conversions on Your Website
3 Simple Ways to Increase Conversions on Your Website You've put in a lot of work to get visitors to your website. You've created a simple, engaging website that is easy for your customers to navigate. You've incorporated responsive design to ensure that it's mobile...
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Marketing Best Practices: Are You Leveraging the Power of Color?
Marketing Best Practices: Are You Leveraging the Power of Color? Think about it, color appears everywhere in your business. It's in your logo, it's on your website, it's in literally every piece of marketing material you produce. Clearly, it's important, so don't you...
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I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.