Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Top Pay-per-Click Mistakes You May Be Making
Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
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Why a Content Marketing Strategy is a Must-Have for any Small Business
Why a Content Marketing Strategy is a Must-Have for any Small Business There once was a time when content marketing was something you did to set yourself apart from everyone else. Because nothing said “look how cool/different/trendy our business is!” like a blog. You...
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5 Great Tools to Help You Monitor Your Online Reputation
5 Great Tools to Help You Monitor Your Online Reputation Do you know what people have been saying about you and your business online? As a small business owner, you know that reputation is everything. Reviews are one of the first things a potential customer will look...
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6 Simple Ways to Increase Engagement on Facebook
6 Simple Ways to Increase Engagement on Facebook As business owners, we want to believe that as long as we’re scheduling posts on our Facebook page, the engagement will surely follow. Why else do people follow our pages if not to like our posts? Well, unfortunately,...
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5 Web Pages that Every Small Business Website Needs
5 Web Pages that Every Small Business Website Needs When it comes to web development, one of the biggest things we see small business owners get stuck with is CONTENT. What should be on my home page? Do I really need a blog? What about testimonials, where should they...
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Grow Your Website Traffic with These 5 Solid Content Promotion Tools
Grow Your Website Traffic with These 5 Solid Content Promotion Tools Question: How much time do you spend promoting all that great blog content you’ve been writing? If the answer isn’t “as much time as I spend writing it,” then you’ve got a great opportunity to better...
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Marketing Emails Not Getting Opened? Try These 4 Tips!
Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
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Four Tips to BOOST Your Facebook Following
Four Tips to BOOST Your Facebook Following It’s true what they say, you know. Follower count really is just a vanity metric — it’s engagement that matters most. But on the other hand, we don’t know many business owners that wouldn’t appreciate a few more Likes on...
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Do I Really Need SSL Security on My Website, and Why?
Do I Really Need SSL Security on My Website, and Why? Over the last few months we’ve been getting a lot of questions about SSL – what it is and whether it’s needed for a small business website. So… we thought we’d write a quick post to ensure all our clients and...
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Is Your Website Really Projecting Your Brand?
Is Your Website Really Projecting Your Brand? A visually attractive website will definitely score you points with prospects, but having all the design bells and whistles isn’t enough to make your site successful. You need a website that not only looks great but...
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I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.