Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
6 Simple Ways to Increase Engagement on Facebook
6 Simple Ways to Increase Engagement on Facebook As business owners, we want to believe that as long as we’re scheduling posts on our Facebook page, the engagement will surely follow. Why else do people follow our pages if not to like our posts? Well, unfortunately,...
read more
5 Web Pages that Every Small Business Website Needs
5 Web Pages that Every Small Business Website Needs When it comes to web development, one of the biggest things we see small business owners get stuck with is CONTENT. What should be on my home page? Do I really need a blog? What about testimonials, where should they...
read more
Grow Your Website Traffic with These 5 Solid Content Promotion Tools
Grow Your Website Traffic with These 5 Solid Content Promotion Tools Question: How much time do you spend promoting all that great blog content you’ve been writing? If the answer isn’t “as much time as I spend writing it,” then you’ve got a great opportunity to better...
read more
Marketing Emails Not Getting Opened? Try These 4 Tips!
Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
read more
Four Tips to BOOST Your Facebook Following
Four Tips to BOOST Your Facebook Following It’s true what they say, you know. Follower count really is just a vanity metric — it’s engagement that matters most. But on the other hand, we don’t know many business owners that wouldn’t appreciate a few more Likes on...
read more
Do I Really Need SSL Security on My Website, and Why?
Do I Really Need SSL Security on My Website, and Why? Over the last few months we’ve been getting a lot of questions about SSL – what it is and whether it’s needed for a small business website. So… we thought we’d write a quick post to ensure all our clients and...
read more
Is Your Website Really Projecting Your Brand?
Is Your Website Really Projecting Your Brand? A visually attractive website will definitely score you points with prospects, but having all the design bells and whistles isn’t enough to make your site successful. You need a website that not only looks great but...
read more
3 Quick Tips for Using Social Media as a Customer Service Tool
3 Quick Tips for Using Social Media as a Customer Service Tool Back in the day when you had a problem with a product or service, what you would do? You’d pick up the phone, call the business and ask to speak with a manager. If you were a little more technologically...
read more
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...
read more
Want to Boost Your Marketing IQ? These 4 Books Will Help!
Want to Boost Your Marketing IQ? These 4 Books Will Help! As a small business owner, you have to learn many skills to survive in our highly competitive marketplace. One of the most important -- marketing. How can you ever expect to attract clients if you can’t get...
read moreAbout Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.