Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Thankful For Your Customers: How To Use Appreciation Marketing To Build Loyalty And Referrals
Thankful For Your Customers: How To Use Appreciation Marketing To Build Loyalty And Referrals Every outdoor living project represents more than a completed deck, patio, pergola, or outdoor kitchen. Behind every installation is a homeowner who placed their trust in...
How to Turn Your Off-Season Into A Marketing Powerhouse
How to Turn Your Off-Season into a Marketing Powerhouse For many outdoor living companies, the off-season can feel like a welcome opportunity to catch up after months of busy project schedules. While it's tempting to slow down your marketing efforts when customer...
Get Ahead Of The Slowdown: Fall Marketing Ideas To Keep Your Outdoor Business Growing
Get Ahead Of The Slowdown: Fall Marketing Ideas To Keep Your Outdoor Business GrowingFor many outdoor living companies, the arrival of fall signals a shift in business. The rush of spring and early summer projects begins to slow, homeowners settle back into school and...
Keeping Leads Hot: Mid-Summer Marketing Tips to Keep Your Outdoor Living Business Busy
Keeping Leads Hot: Mid-Summer Marketing Tips to Keep Your Outdoor Living Business BusyKeeping Leads Hot: Mid-Summer Marketing Tips to Keep Your Outdoor Living Business BusySummer is often the busiest time of year for outdoor living companies. Spring inquiries have...
Maximizing Summer Demand: Smart Marketing Strategies for Outdoor Living Companies
Maximizing Summer Demand: Smart Marketing Strategies for Outdoor Living CompaniesSummer is the busiest season for many outdoor living companies. Homeowners are spending more time outside, entertaining family and friends, and investing in projects that improve the...
How To Stay Ahead Of The Competition With Agile Marketing
How To Stay Ahead Of The Competition With Agile Marketing The outdoor living industry is constantly evolving. New design trends, changing customer expectations, and seasonal fluctuations make it essential for small businesses to adapt quickly. That’s where agile...
Creating A Referral Program To Grow Your Small Business
Creating A Referral Program To Grow Your Small Business For many small businesses, especially those in the outdoor living industry, word-of-mouth is the heartbeat of growth. Homeowners love to share their experiences, whether it’s the deck they finally had built, the...
Sustainable Marketing Practices For Small Businesses
Sustainable Marketing Practices For Small Businesses For small businesses, especially those in the outdoor living industry, sustainability has become more than just a buzzword. It’s a mindset that shapes how you operate, connect with customers, and tell your story....
How To Run Successful Ad Campaigns On A Small Budget
How To Run Successful Ad Campaigns On A Small Budget Advertising doesn’t have to break the bank, especially for small outdoor living businesses. Whether you specialize in patios, decks, or complete backyard transformations, there are effective ways to reach your...
Leveraging Influencer Marketing As A Small Business
Leveraging Influencer Marketing As A Small Business Influencer marketing isn’t just for big brands anymore. From home design and landscaping to deck building and outdoor kitchens, small businesses in the outdoor living industry are finding creative ways to reach new...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.