Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Landing Page Must-Haves to Convert More Visitors
Landing Page Must-Haves to Convert More Visitors Landing pages are essential business tools. However, if they are not designed with specific features, they will fail at converting visitors into customers. To ensure success at keeping potential customers from going...
Top 5 Things You Can Do to Market Your Business in 2021
Top 5 Things You Can Do to Market Your Business in 2021 Now that we have bid farewell to 2020, it is important to remain optimistic about the months ahead. Savvy business owners are looking forward to increasing their customer base by redesigning their internet-based...
Valuable Tips for Running a Successful Review Campaign
Valuable Tips for Running a Successful Review Campaign After a successful holiday sales season, business owners are eager to read a flood of rave reviews from satisfied customers. However, even happy buyers sometimes need reminded that their product review is...
Strategies for Holiday Marketing
Strategies for Holiday MarketingNOTE: With this blog we shift our primary focus away from our typical business-to-business marketing topics, to focus more on those client who will be selling online this Holiday season.The holiday season is approaching faster than a...
5 Ways to Write Persuasive Sales Copy
5 Ways to Write Persuasive Sales Copy When it comes to marketing, it all starts with sales copy. In large part, it’s your sales copy that determines how successful you’ll be in getting your prospect to take action - responding to an emails, staying on your website,...
Should I Incorporate Video into My Marketing?
Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me?
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me? Every hour of every day we are bombarded with images contained in videos, infographics, animations, and other types of pictorial stimuli. Wordy advertisements of yesteryear...
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing?
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
Email Personalization, Worth the Effort?
Email Personalization, Worth the Effort? Email personalization, or email segmentation, has helped business owners see a jump in their return on investment; some by as much as 760%. So, yes, it is worth the effort. By utilizing email personalization, you are making...
Should I Add a Chatbot to My Website?
Should I Add a Chatbot to My Website?Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Systems that greet and assist prospects and customers. For example, when a website visitor has a question or wants to place an order, the...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.