Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Understanding The Importance Of Branding For Small Businesses: A Guide For Outdoor Living Contractors
Understanding The Importance Of Branding For Small Businesses: A Guide For Outdoor Living ContractorsBranding is not just a marketing buzzword; it’s a fundamental aspect of any successful business. For outdoor living contractors, establishing a strong brand can be the...
Maximizing ROI with Pay-Per-Click Advertising for Small Businesses
Maximizing ROI with Pay-Per-Click Advertising for Small BusinessesIn the digital age, pay-per-click (PPC) advertising has become an indispensable tool for small businesses looking to increase visibility, attract customers, and drive sales. With its targeted approach,...
How Influencer Marketing Fuels Small Business Growth
How Influencer Marketing Fuels Small Business Growth In today's hyper-connected digital landscape, influencer marketing has emerged as a powerful strategy for small businesses to reach and engage with their target audience. Leveraging the influence and credibility of...
Mastering Email Marketing: A Comprehensive Guide for Small Business Owners
Mastering Email Marketing: A Comprehensive Guide for Small Business Owners In today's digital age, email marketing remains a powerful tool for small businesses to connect with customers, drive sales, and build lasting relationships. With its unparalleled reach,...
Creating An Effective Content Marketing Strategy On A Budget
Creating An Effective Content Marketing Strategy On A Budget Marketing can be expensive, and it’s easy for small business owners to overspend on advertising when they’re trying to increase their customer base and reach their goals. However, this doesn’t have to be...
10 Proven Strategies To Boost Your Local SEO
10 Proven Strategies To Boost Your Local SEO Boosting local SEO is crucial for businesses targeting a specific geographic area. Not only is it a cost-effective way to market your products or services, but it makes your business more visible, increases foot...
The Power Of Social Media Marketing For Small Businesses
The Power Of Social Media Marketing For Small Businesses Prior to the advent of the internet, reaching prospective customers was only possible by running ads in local publications and word of mouth advertising from satisfied customers. Today, everyone has access to...
12 Free Marketing Tools Worth Checking Out!
12 Free Marketing Tools Worth Checking Out! If it seems like every time you turn around someone is trying to sell you something, this post will be a breath of fresh air! In fact, when it comes to digital marketing, there are still many useful tools that are...
Data Aggregators: What They Are, And Why You Need To Be Listed With Them
Data Aggregators: What They Are, And Why You Need To Be Listed With Them Businesses are eager to learn what they can do to enhance their sales numbers in the new year, and many marketers are putting their trust in data aggregators to ensure historical marketing...
How To Improve Your Local SEO Through Building Citations
How To Improve Your Local SEO Through Building Citations Businesses thrive by gaining online recognition, which is why building citations is an important aspect of local SEO (Search Engine Optimization). Citations are mentions of your business name, address, and phone...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.