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The official blog of Higgins Marketing Group12 Free Marketing Tools Worth Checking Out!
12 Free Marketing Tools Worth Checking Out! If it seems like every time you turn around someone is trying to sell you something, this post will be a breath of fresh air! In fact, when it comes to digital marketing, there are still many useful tools that are...
Data Aggregators: What They Are, And Why You Need To Be Listed With Them
Data Aggregators: What They Are, And Why You Need To Be Listed With Them Businesses are eager to learn what they can do to enhance their sales numbers in the new year, and many marketers are putting their trust in data aggregators to ensure historical marketing...
How To Improve Your Local SEO Through Building Citations
How To Improve Your Local SEO Through Building Citations Businesses thrive by gaining online recognition, which is why building citations is an important aspect of local SEO (Search Engine Optimization). Citations are mentions of your business name, address, and phone...
Bad Customer Reviews? Here Are 10 Tips To Respond Effectively
Bad Customer Reviews? Here Are 10 Tips To Respond Effectively If you’re stressed about the possibility of receiving bad customer reviews, you’re not alone. Afterall, it’s not a matter of ‘if,’ but ‘when’ a customer will voice their displeasure about a product or...
Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business
Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business When people consider buying an item from a store, many shoppers base their final decision on customer testimonials. Oftentimes, reading what other customers have said about their...
Remarketing…What Is It And How Can It Deliver Results For Your Business?
Remarketing… What Is It And How Can It Deliver Results For Your Business? If you’re searching for an ideal way to reel in customers, look no further! Remarketing is a digital marketing strategy that involves targeting individuals that have previously interacted a...
Facebook Lookalike Audiences: What Are They And How Do I Use Them?
Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
Tips For Getting The Most Out Of Your Google Business Profile
Tips For Getting The Most Out Of Your Google Business Profile Millions of people depend on Google every day to find and learn about businesses in their local area. Your Google Business Profile is more than just a snapshot of who you are and what your business...
Follow These 6 Tips To Get Your Website Design Right!
Follow These 6 Tips To Get Your Website Design Right! In today's digital age, having a well-designed website is crucial for any business to succeed online. A well-designed website can help you establish your brand, attract new customers, and improve your presence in...
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...