Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Which Social Media Channels Should I Use for My Small Business?
Which Social Media Channels Should I Use for My Small Business? One of the most common questions we get from our clients is “which social media channels are best to help grow our business?” And it’s a great question to be asking. Blindly establishing and maintaining a...
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3 Design Trends Coming to a Website Near You!
3 Design Trends Coming to a Website Near You! In our opinion, one of the best things about web design is that it’s always changing. Sure, that introduces some challenges, but it also keeps things fresh and interesting. It seems there are always new...
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Top Pay-per-Click Mistakes You May Be Making
Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
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Why a Content Marketing Strategy is a Must-Have for any Small Business
Why a Content Marketing Strategy is a Must-Have for any Small Business There once was a time when content marketing was something you did to set yourself apart from everyone else. Because nothing said “look how cool/different/trendy our business is!” like a blog. You...
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5 Great Tools to Help You Monitor Your Online Reputation
5 Great Tools to Help You Monitor Your Online Reputation Do you know what people have been saying about you and your business online? As a small business owner, you know that reputation is everything. Reviews are one of the first things a potential customer will look...
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6 Simple Ways to Increase Engagement on Facebook
6 Simple Ways to Increase Engagement on Facebook As business owners, we want to believe that as long as we’re scheduling posts on our Facebook page, the engagement will surely follow. Why else do people follow our pages if not to like our posts? Well, unfortunately,...
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5 Web Pages that Every Small Business Website Needs
5 Web Pages that Every Small Business Website Needs When it comes to web development, one of the biggest things we see small business owners get stuck with is CONTENT. What should be on my home page? Do I really need a blog? What about testimonials, where should they...
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Grow Your Website Traffic with These 5 Solid Content Promotion Tools
Grow Your Website Traffic with These 5 Solid Content Promotion Tools Question: How much time do you spend promoting all that great blog content you’ve been writing? If the answer isn’t “as much time as I spend writing it,” then you’ve got a great opportunity to better...
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Marketing Emails Not Getting Opened? Try These 4 Tips!
Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
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Four Tips to BOOST Your Facebook Following
Four Tips to BOOST Your Facebook Following It’s true what they say, you know. Follower count really is just a vanity metric — it’s engagement that matters most. But on the other hand, we don’t know many business owners that wouldn’t appreciate a few more Likes on...
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I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.