Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Building A Strong Brand Identity In 2025: A Guide For Outdoor Living Contractors
Building A Strong Brand Identity In 2025: A Guide For Outdoor Living ContractorsIn 2025, standing out in the competitive outdoor living industry requires more than just high-quality craftsmanship—it demands a strong, recognizable brand identity. Whether you specialize...
Maximizing ROI: Marketing Tips for Small Business Owners
Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn't just about spreading the word—it's about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether you're...
Social Media Strategies for Small Businesses in 2025
Social Media Strategies for Small Businesses in 2025 As we step into 2025, social media continues to evolve as an essential tool for small businesses to connect with customers, build their brand, and drive sales. For outdoor living companies, platforms like Instagram,...
Small Business Marketing Trends To Watch In 2025
Small Business Marketing Trends To Watch In 2025 As we move into 2025, the landscape for outdoor living businesses is more competitive than ever. From deck builders to patio installation companies, outdoor living brands need to adapt to the latest marketing trends to...
Learnings From 2024 Marketing Trends For Outdoor Living Companies
Learnings From 2024 Marketing Trends for Outdoor Living CompaniesAs 2024 comes to a close, it’s a perfect time to reflect on what worked in marketing this year. Outdoor living companies have faced both challenges and opportunities in reaching and engaging with...
Measuring and Analyzing the Success of Your Marketing Campaigns
Measuring and Analyzing the Success of Your Marketing CampaignsMarketing campaigns are vital for the growth and success of any small business, including outdoor living companies. However, the effectiveness of these campaigns can only be understood through careful...
Leveraging Customer Reviews and Testimonials in Your Marketing: A Guide for Outdoor Living Contractors
Leveraging Customer Reviews And Testimonials In Your Marketing: A Guide For Outdoor Living ContractorsIn the outdoor living contracting industry, competition can be fierce. Standing out requires not only excellent craftsmanship but also effective marketing strategies....
Understanding The Importance Of Branding For Small Businesses: A Guide For Outdoor Living Contractors
Understanding The Importance Of Branding For Small Businesses: A Guide For Outdoor Living ContractorsBranding is not just a marketing buzzword; it’s a fundamental aspect of any successful business. For outdoor living contractors, establishing a strong brand can be the...
Maximizing ROI with Pay-Per-Click Advertising for Small Businesses
Maximizing ROI with Pay-Per-Click Advertising for Small BusinessesIn the digital age, pay-per-click (PPC) advertising has become an indispensable tool for small businesses looking to increase visibility, attract customers, and drive sales. With its targeted approach,...
How Influencer Marketing Fuels Small Business Growth
How Influencer Marketing Fuels Small Business Growth In today's hyper-connected digital landscape, influencer marketing has emerged as a powerful strategy for small businesses to reach and engage with their target audience. Leveraging the influence and credibility of...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.