by Jim Higgins | Oct 18, 2017 | Marketing Observations, Small Business Marketing
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
by Jim Higgins | Mar 29, 2017 | Marketing Observations, Small Business Marketing
Marketing Best Practices: Are You Leveraging the Power of Color? Think about it, color appears everywhere in your business. It’s in your logo, it’s on your website, it’s in literally every piece of marketing material you produce. Clearly, it’s...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.