Facebook Advertising

Over 2.5-Billion People use Facebook Every Month

If You’re Not Leveraging Facebook, It’s Time For A Serious Look…

  • Two billion people use Facebook every month.
  • 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram
  • 74% of shoppers make buying decisions based on social media
  • There is NO OTHER PLATFORM that comes close to offering the “marketing intelligence” you’ll find with Facebook


Facebook Advertising can help you drive sales, launch new products, generate leads, promote videos and more.

HMG works with you to…

  • Determine your main goal for your ad campaign
  • Determine your best audience to meet your goal
  • Create your ads (both ad copy and graphic design)
  • Setup your account
  • Monitor/Optimize your ads ongoing
  • Provide monthly reports


HMG works with you to determine the best placement for your ads: Desktop newsfeed, Mobile newsfeed, or Right Sidebar.

We’ll also help identify the best audience to reach your goal.  Facebook’s rich datasets help you target prospects based on any of the following criteria:

  • Demographics – age, gender, education, and more
  • Interests – hobbies, interests, target fans of other pages
  • Behaviors – past purchasing decisions, devices and more
  • Connections – people connected to your page or other relevant pages
  • Custom Audiences – upload your existing customer lists and find others just like them!

WHY Higgins Marketing Group?


We’re a one-stop-shop for your Facebook Advertising needs. Don’t have graphic design expertise or know about ad A/B split testing, no problem. We can help with you with these areas and much more. With HMG’s Facebook Advertising Services you get…

Dedicated Account Manager


Conversion Tracking


Ad Copywriter

Optional Remarketing


Ad Graphic Designer


Facebook Expertise

Ad AB Testing

Optional Custom Audiences


One-time setup fee (to setup your campaign): $650
Monthly Management Fee: Depends on projected ad spend and complexity of account (Average cost is $600 – $1,000/month)*

* The monthly management fee includes the development, management and ongoing optimization of your campaign.  This does not include the monthly ad spend paid directly to Facebook.


Frequently Asked Questions

How much is Facebook Advertising

Facebook Advertising works as an auction system to determine your cost (so you are competing against other advertisers for the same space). The auction determines how much you pay per click or impression. The average cost is usually between $1.00 and $5.00. We can help control cost by setting up a maximum spend per day, so there are no surprises at the end of the month.

How are Facebook Ads different than Google Adwords?

Facebook Ads target more of a “passive buyer” whereas Google Adwords targets an “active buyer.” When a user comes to Facebook, they aren’t necessarily looking for your solution, however when they are looking for an answer to their problem, they “Google It.” That is obviously the advantage of advertising on Google, however the downside is that they don’t really know about you until they have a need. Facebook Ads get in front of people who may not be looking, causing impromptu buying decisions or brand awareness that can result in them coming to you in the future.

Do I need a Facebook Page for my company, can I still run Facebook Ads?

A Facebook page is required to run Facebook Ads. If you don’t have one, that’s not a problem. We’ll help you set it up!

Why does HMG need access to my Facebook Page?

In order to manage your Facebook Ads, we need to be granted access to both your company Facebook page and your Facebook Ad Account.

Do I pay HMG for my Facebook Ads?

Payment for your Facebook Advertising is broken down into two categories: (1) Direct Ad cost – this is what you pay directly to Facebook. You will setup an advertising account and put in your credit card to have these charges billed directly. Facebook bills those direct charges to you once a month; (2) HMG’s monthly management fees – these fees are determined based on your activity (determined at the beginning of the engagement). It is a flat monthly fee which is charged to your credit card at the beginning of your billing cycle.

How long does it take to get my ads up and running?

This largely depends on you. There are some activities that must be completed by you for us to get started (such as assigning HMG as admin to your Facebook page and your Facebook Ad Account). We can provide a proof of your ads within 10 days of our kick off call for your approval. Once we have your approval, we can be up and running within 2 days!

How long are the contracts with HMG for Facebook Advertising?

There is no long-term contract. Everything is strictly month-to-month, and you can cancel at any time with a 30-day notice. Since we invoice at the beginning of the billing period, this will ensure we cancel before the next invoice is scheduled.

Don’t Be Shy. Get in Touch

If you’re looking for an Orlando marketing company, send us an inquiry and we’ll get back to you as soon as we can!