Virtual Marketing Director
Does a Virtual Marketing Director Make Sense for Me?
Without a doubt, investments made in marketing play a key role in growing a business. But CEO’s don’t live in the world of unlimited budgets. It’s ALWAYS a balancing act between investing for growth while maintaining a profitable company.
According to Payscale.com, the average median salary of an experienced Marketing Director is $96,015! This figure doesn’t even include benefits and infrastructure costs.
Does this investment make sense for your business right now?
If your answer is no, yet you feel your business would benefit from the guidance of an experienced Marketing Director, a Virtual Marketing Director might be the ideal solution. HMG’s Founder, Jim Higgins, works with a limited number of clients in this capacity each month.
How does a Virtual Marketing Director Relationship Work?
That’s kind of the beauty of the model. You’re in the driver’s seat. What you need is different from what others might need. Maybe you want to pull Jim in for just a couple months to help define a clear road map for your marketing. Maybe it’s a longer term relationship, where he becomes your “go-to” guy for all your marketing efforts. Maybe you just figure his role out over time, and that’s fine also.
Whatever the case, when Jim acts as your Virtual Marketing Director you’re buying a certain number of hours each month that he will spend exclusively driving your marketing efforts. Typically, you’ll meet each week for about 45 minutes via a web-meeting to discuss strategy, priorities, progress, and next steps. The balance of his time is spent on EXECUTION – actually getting stuff done for you! If you need to connect on anything outside your weekly scheduled meeting time, no problem.
Requirements & Fees
There are only a couple requirements. First, Jim will expect to work directly with the CEO and your company’s leadership team. This will ensure alignment between the business strategy and marketing strategy. Second, he’ll need access to information in order to do a great job. Examples might include existing marketing materials, insight into the marketing and sales funnel, and Google AdWords/Analytics data.
As a client, you would be billed $1,500 at the beginning of each month. During the month, Jim will dedicate 10 hours toward your marketing priorities. If you find your needs call for additional hours, you can increase by increments of 5 hours per month (an additional $750 per month). You are free to adjust the number of hours needed on a month-to-month basis. There is no long-term commitment.
Need info to go? Download the Virtual Marketing Director Factsheet