Higgins Marketing Group https://higginsmarketinggroup.com Small Business Marketing Consulting | Higgins Marketing Group Wed, 14 Feb 2018 18:00:16 +0000 en-US hourly 1 3 Quick Tips for Using Social Media as a Customer Service Tool https://higginsmarketinggroup.com/3-quick-tips-using-social-media-customer-service-tool/ https://higginsmarketinggroup.com/3-quick-tips-using-social-media-customer-service-tool/#respond Wed, 14 Feb 2018 18:00:16 +0000 https://higginsmarketinggroup.com/?p=4411 The post 3 Quick Tips for Using Social Media as a Customer Service Tool appeared first on Higgins Marketing Group.

]]>

3 Quick Tips for Using Social Media as a Customer Service Tool

Back in the day when you had a problem with a product or service, what you would do? You’d pick up the phone, call the business and ask to speak with a manager. If you were a little more technologically savvy, maybe you would go to the business’ website and fill out a form asking for help. Easy, right?

Unfortunately, too many people have had bad experiences with phone and email support. Nobody likes long waiting times and having to be transferred too many times to count just to get a little help. And impersonal responses via email that come days after your inquiry? No thanks.

Fed up with traditional customer service channels, modern consumers turned to what they knew best — social media. In a survey of more than 1,000 Facebook, Twitter and Instagram users, Sprout Social found that 90 percent of respondents had used social media to contact a business directly. That’s huge! Those consumers also voted social media as the first place they would go if they had a problem with a business’ product or service.

As social media continues to evolve as a customer service tool, business’ will need to adapt their strategy to incorporate social customer care practices. Here are our top three tips on how small business owners can provide excellent customer service on social (and by extension – reinforce their brand in the marketplace)

Start monitoring brand mentions and direct messages

Consumers are talking to and about you on social media, so you had better be listening. Make catching up on direct messages and @ mentions the first thing you do on social media each day, then check in periodically throughout the day to stay on top of any new ones coming in.

It might also be a good idea to invest in a brand monitoring service so that you get notified anytime someone mentions your business’ name or branded keywords you specify. That way, even if someone doesn’t tag your business in their post, you still know when your name is popping up in conversations and can respond accordingly.

Try to reply in 60 minutes or less

People are impatient when they have a problem — if something is wrong, they want to know how to fix it and fast. Plus, social media communication was designed to occur in real time, so your responses can’t come days later if a customer has a question or concern. A recent study found that just under half of consumers expected a response within 60 minutes when making a complaint on social media. Some 32% of them went even further, saying they wanted a response in under 30 minutes.

We know you have a business to run and you can’t spend all day sifting through social media messages, but time matters here. Do your best to stay in that 1-hour range if you can, and at the very least get back to them by the end of the day.

Check your tone and be authentic

When it comes to customer service, there are few things that matter more than your tone of voice. The tone you use can mean the difference between reassuring a customer that you have their back and fanning the flames for a user to publicly shame you on social media. And that’s not just a metaphor. Remember that Sprout Social survey we mentioned? Well 36% of participants admitted to using social media to call out a company after receiving poor customer service. Yikes.

Take cues from your customer when determining how best to respond. Is he using exclamation points and emojis? Then you can too! Is he upset and lodging a complaint? Crank up the empathy and be sure to include an apology. At the end of the day, just be understanding and talk like an actual person, not a nameless/faceless business.

Remember, great marketing isn’t limited to what you say and do before making the sale. It spans the entire prospect and customer lifecycle. Service matters and your attentiveness to social channels will communicate volumes to current and prospective customers.

Contact us today if you need help! Until next time…

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post 3 Quick Tips for Using Social Media as a Customer Service Tool appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/3-quick-tips-using-social-media-customer-service-tool/feed/ 0
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back https://higginsmarketinggroup.com/4-pay-per-click-misconceptions-that-are-holding-your-marketing-back/ https://higginsmarketinggroup.com/4-pay-per-click-misconceptions-that-are-holding-your-marketing-back/#respond Wed, 31 Jan 2018 18:00:59 +0000 https://higginsmarketinggroup.com/?p=4392 The post 4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back appeared first on Higgins Marketing Group.

]]>

4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back 

Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing tool for business owners, and yet so many of them dedicate only minor funds to them, or leave them out of their marketing plans altogether. Why is that?

Well, for as great as PPC ads can be, there is a lot of misinformation out there. Most of it comes from those who have tried PPC campaigns only to find that they spent hundreds (sometimes even thousands) of dollars with little return on their investment. They got burned and they decided that paid ads just don’t work.

But they do work. When properly optimized, paid ad campaigns deliver in a big way. So let’s take a look at some of the most common PPC misconceptions and set the record straight.

“Nobody even clicks on those ads!”

… and…that would be wrong. As a business owner dabbling in marketing, you’re probably a bit more savvy when it comes to search ads. You know what to look for and may even avoid giving ads the satisfaction they’re craving by clicking elsewhere. But an estimated 46% of people can’t identify the difference between a paid add and an organic search result. And when it comes to high commercial intent searches — i.e. when someone is looking to buy a product — paid ads get a whopping 65% of all clicks. People are clicking. End of story.

“I’ve already got an SEO strategy. I don’t need search ads.”

This is one we hear every now and then. For some reason, many business owners seem to believe that SEO and PPC are on opposite sides of the fight for leads. They think they should choose one over the other, but this couldn’t be further from the truth. As marketing professionals, we’ve seen time and time again how SEO and PPC work together to increase brand awareness and maximize conversions. For example, we all know SEO is a long-term play. PPC on the other hand, is known for getting quick results. Adding paid ads into the mix can start generating leads and boosting web traffic while your site works on climbing the search rankings. It’s a match made in marketing heaven!

“I can just set up my ads and go about my business.”

Not quite. Paid ads (especially with AdWords) aren’t just something you set up once and then forget about. It’s not enough to just type in some keywords and set your budget — your ads will need regular monitoring and testing to determine whether they’re effective at driving new leads. Maybe one month you swap out a few keywords, lower your bids or stop an ad altogether at some point. And then the next you’ll find yourself doing the exact opposite. Experimentation is what makes paid ads thrive, so you’ll need a pretty serious time commitment or a Certified AdWords Partner to make them worth it.

If you REALLY want to be successful with AdWords, it’s important that you view it as more of a marathon than a sprint. Top 1% AdWords results come from making tens of thousands of minor adjustments over the long haul (no exaggeration). We know… this is sometimes hard for clients to believe and appreciate until they get a taste of the rewards!

“If I’m not ranking #1, then there’s no point.”

Sigh. Everyone always thinks they need to be number one, but the truth is there are plenty of clicks to go around. PPC and organic search are two very different things, so don’t go thinking that the top spot is going to make or break your business. People like to shop around before they buy, which is why after clicking the top result, they’ll often go back and explore options two and three. So really… you may wind up seeing comparable results for less money by NOT being number one. And to be honest, there’s a chance aiming for the top spot could leave you spending more than you’re generating from the ad.

Ready to step up your PPC game? Higgins Marketing Group is a Certified Google Partner with more than 10 years of experience creating results-driven AdWords campaigns. We’ll work with you to build a personalized PPC strategy that generates leads and keeps you ahead of the competition.

Contact us today to schedule a consultation with one of our AdWords experts and start seeing results!

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post 4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/4-pay-per-click-misconceptions-that-are-holding-your-marketing-back/feed/ 0
Want to Boost Your Marketing IQ? These 4 Books Will Help! https://higginsmarketinggroup.com/want-boost-marketing-iq-4-books-will-help/ https://higginsmarketinggroup.com/want-boost-marketing-iq-4-books-will-help/#respond Wed, 24 Jan 2018 18:00:13 +0000 https://higginsmarketinggroup.com/?p=4386 The post Want to Boost Your Marketing IQ? These 4 Books Will Help! appeared first on Higgins Marketing Group.

]]>

Want to Boost Your Marketing IQ? These 4 Books Will Help!

As a small business owner, you have to learn many skills to survive in our highly competitive marketplace. One of the most important — marketing. How can you ever expect to attract clients if you can’t get your name out there?

There is a TON of information out there that can help you learn the marketing ropes. Our own blog is full of articles that can teach you how to improve your strategy, boost web traffic and write content that converts. But sometimes the best way to learn something new is to crack open a book. So we’ve pulled together a list of some of our favorite marketing books out there. Each one of these books has actionable steps for building a better marketing strategy that will grow your business. We highly recommend them and hope they’ll be just what you need to become a small business marketing pro.

 

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Your marketing campaigns are only as effective as they are reflective of your customers’ wants, needs and preferences. We’ve said it before — unless you truly know your customer, your message is going to fall on deaf ears. For anyone still struggling to nail down their target audience, this book is a must. The Art of Digital Marketing will teach you how to get inside your customers’ heads so you can start building smart campaigns that get results.

 

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

Conversions — it’s what we’re all chasing. The thing is, it’s often not as easy as we thought it would be. Simply starting a business and offering a great product/service isn’t enough. In The Conversion Code, you’ll get killer advice on how to find quality leads online, engage them in a meaningful way and, ultimately, turn them into paying customers. Regardless of what industry you’re in, the blueprint laid out in this book will put you on the path to higher sales.

 

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising – Ryan Holiday

Still holding on to the idea of traditional marketing? We get it. It can be hard to wrap your mind around the fact that reaching new customers via billboards and newspaper ads is a thing of the past. And it can be even harder to learn your way around the latest and greatest digital marketing trends. That’s where Growth Hacker Marketing comes in. Look at it as your trusted guide to learning the rules of today’s marketing game. It will show you how to tap into the #growthhacker mindset to transform your business without breaking the bank.

 

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

No matter what anyone says, content is still king. Think about it — when you have a question, one of the first places you go looking for an answer is the internet. That’s because you know all you have to do is type your question into a handy dandy search engine and BOOM, you’ve got hundreds of blog posts, news articles and discussion forums with the answer. They Ask, You Answer shows you how your business can take advantage of this by building an effective content strategy. At the end of this book, you’ll have all the tools you need to create quality content that boosts your web presence and builds trust with consumers, all of which turns into more money for your business.

Looking for an easy way to stay on top of the latest digital marketing trends? If you aren’t a subscriber already, subscribe to the Higgins Marketing Group blog! We dive into everything from strategy, SEO, to paid advertising, to email marketing, marketing automation and more. And every post is written with you — the small business owner — in mind.

Have a marketing question or idea for a future post? Just let us know and we just might write about it!

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post Want to Boost Your Marketing IQ? These 4 Books Will Help! appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/want-boost-marketing-iq-4-books-will-help/feed/ 0
3 Marketing Stats You Need to Know for 2018 https://higginsmarketinggroup.com/3-marketing-stats-you-need-to-know-for-2018/ https://higginsmarketinggroup.com/3-marketing-stats-you-need-to-know-for-2018/#respond Wed, 03 Jan 2018 19:03:54 +0000 https://higginsmarketinggroup.com/?p=4373 The post 3 Marketing Stats You Need to Know for 2018 appeared first on Higgins Marketing Group.

]]>

3 Marketing Stats You Need to Know for 2018

The new year is here, which means it’s already time to get started on executing your 2018 marketing strategy. The best place to start is with a review of last year’s marketing efforts. What worked? What didn’t? Did you hit your goals? Were there any roadblocks that got in your way? And most importantly, what can you do differently to make 2018 your best marketing year yet?

As you review your strategy from the past 12 months and start looking to the year ahead, keep these three digital marketing stats in mind. They offer some great insight into today’s consumers and can point you in the right direction when developing your 2018 digital marketing strategy.

75% of people who search for something nearby visit a store within 24 hours

Local search engine optimization has never been more important. Not only do 3/4 of local-intent searches lead to in an in-store visit, but roughly 30 percent of those visits result in a purchase. It’s not hard to see the potential here. So, take a few minutes to double check that all of your business’s information — name, address, phone number, etc. — are up to date in all of the major registries. If you find any discrepancies, don’t wait to get them fixed! This should be priority number one.

84% of millennials say they don’t trust traditional advertising

If millennials and Generation Z are in your target market, you can say goodbye to traditional forms of advertising. These consumers don’t like the pushy, insincere nature of ads and will go out of their way to skip, block and avoid them altogether. Trust me, they’re going to see right through your salesy Facebook post and skip right along. Instead, focus on creating content that is personalized, relevant and engaging by telling them a story. Storytelling is a powerful way to create an emotional connection with consumers and keep them coming back for more.

97% of consumers read online reviews before acting!

Back in 2014, 88% of consumers read online reviews. That was already a big chunk of the market, but now a whopping 97% read online reviews before visiting a local business. If that doesn’t impress upon you the importance of having online reviews, nothing will. The new year presents a great opportunity to get serious when it comes to generating reviews for your business. Your action step: develop an actual strategy for asking for and gathering new customer reviews. A strategy will go a long way toward keeping you accountable for making reviews a priority.

If you find yourself in need of a marketing strategy overhaul, we can help! At Higgins Marketing Group, we know what it takes to get ahead of the competition and put your business on the map. Our team will work with you to create a marketing game plan that is customized for your business — no cookie-cutter marketing plans here! Contact us today to set up a consultation and get started on your 2018 digital marketing strategy.

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post 3 Marketing Stats You Need to Know for 2018 appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/3-marketing-stats-you-need-to-know-for-2018/feed/ 0
Facebook Ads: 3 Quick Tips to Get More for Your Money! https://higginsmarketinggroup.com/facebook-ads-3-quick-tips-to-get-more-for-your-money/ https://higginsmarketinggroup.com/facebook-ads-3-quick-tips-to-get-more-for-your-money/#respond Wed, 20 Dec 2017 18:00:23 +0000 https://higginsmarketinggroup.com/?p=4361 The post Facebook Ads: 3 Quick Tips to Get More for Your Money! appeared first on Higgins Marketing Group.

]]>

Facebook Ads: 3 Quick Tips to Get More for Your Money!

We recently wrote a post about why we think you should give Facebook ads a try. Facebook can be a great way to reach your target audience and get your message out there. And with you controlling the spend, Facebook can be pretty easy on the budget, too.

That being said, if you don’t know what you’re doing it’s also pretty easy to waste money. Are you just getting started with Facebook ads? Need a few tips? We’ve got three that are easy to do and will help you get the most out of your ad budget.

1. Set up your conversion pixel

If you’ve followed our blog for very long, you’ve heard us say it — if you’re not measuring the results of your marketing efforts, there’s really no point in playing the marketing game at all. You need hard data so that you know what’s working, what’s not, and tweak accordingly. Facebook’s conversion pixel will let you do this. All you have to do is insert a few lines of code into your website and voila! Now you can track the cost per acquisition and collect awesome data about your target audience.

2. Run retargeting ads

Did you know visitors who see a retargeting ad are 70% more likely to convert than those who don’t? Add to it the fact that the average consumer visits a website between two and four times before making a purchase, and you can see why retargeting is such a big deal. By using custom audiences in Facebook, you can actually retarget consumers who have recently paid a visit to your website. This will keep YOUR business top of mind and makes the path to conversion (e.g., an online sale, a call-in, signing up for a free trial) must faster.

3. Schedule your ads for peak times

There’s no point in running an ad at 2 o’clock in the morning on a Wednesday if your target consumers are asleep. So how do you know when they’re online? Head over to the Ads Manager, select “breakdown” and then “by time.” From there you can segment your traffic by day, week or even monthly periods. If your data is telling you that your ads are performing well on Thursday afternoons, you can tell Facebook to serve your ads from noon to 2 p.m. on Thursdays. You’ll have to set a lifetime budget for your ad to get these advanced options, but that’s a small adjustment to make for better control over your ads.

Want to take a deeper dive into Facebook ads for your business? The ad specialists at Higgins Marketing Group are experts at setting goals, creating ad copy that converts, and optimizing campaigns to ensure the best results. Contact us today to get started on your Facebook ad strategy!

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post Facebook Ads: 3 Quick Tips to Get More for Your Money! appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/facebook-ads-3-quick-tips-to-get-more-for-your-money/feed/ 0
How to Write Email Subject Lines That Will Actually Get Clicked https://higginsmarketinggroup.com/how-to-write-email-subject-lines-that-will-actually-get-clicked/ https://higginsmarketinggroup.com/how-to-write-email-subject-lines-that-will-actually-get-clicked/#respond Wed, 13 Dec 2017 18:00:25 +0000 https://higginsmarketinggroup.com/?p=4358 The post How to Write Email Subject Lines That Will Actually Get Clicked appeared first on Higgins Marketing Group.

]]>

How to Write Email Subject Lines That Will Actually Get Clicked

Crafting a subject line is serious business. It may seem like such a small thing — after all, the important stuff is in the email itself! That’s where you should be focusing all your attention, right?

Well, the latest data says that 47% of email recipients open an email based on the subject line alone. It’s crucial that you have a subject line that is engaging and breaks through the noise of a busy inbox. Otherwise that message you spent so much time on is moot.

All great email subjects have …

When it comes to email subject lines, there are a number of tactics that may be worth a try. The one that works best for you is going to depend largely on your audience and your goals. However, there are some essential elements that all great subject lines possess, such as:

Urgency. Nobody likes the FOMO (fear of missing out), which is why urgency and scarcity work so well in email subject lines. They communicate to your customer that they must act now if they want to score on whatever deal you’re offering.

Example: In 24 hours, this offer goes “POOF”

Curiosity. Sometimes it’s best to be direct in the subject line, but there is something to be said about creating a little mystery. That way your customer has to actually open the email to get the info.

Example: You’ll NEVER believe this one…

Offers. Customers crave new things and new experiences. If you use the subject line to let them know something new is headed their way, they will be much more likely to open the email.

Example: Be the FIRST to experience our newest attraction (We’re from Orlando… we see this one a lot!)

Personalization. Don’t let your customers feel like just another face in the crowd. It’s incredibly easy to throw in a bit of code so that the subject line pulls in the customer’s name or to use data to segment your list. The more personal the experience, the more likely a customer is to respond.

Example: A unique idea for XYZ Corp, Michael

Relevance. Incorporating the latest trends (topics, products, etc.) is a great way to keep your customers interested. Being timely makes you an authority in your industry/niche, and your customers will reward you for it.

Example: The new iPhone X is a lot like this…

Story. Never underestimate the power of a good story. Telling a story — or at least teasing it — with the subject line works extremely well when it comes to hooking a customer.

Example: I can’t believe I just did it!

How to write subject lines that get clicked

So how do you take these elements and craft a subject line that will actually get your customers clicking? Here are a few best practices to keep in mind.

Keep it short. Generally speaking, subject line should hover around 50 characters or less. After 50 characters you start to see open and click-through rates dropping. Plus, you run the risk of it being cut off.

Write multiple subject lines. It’s always good to have options! We recommend writing 5-7 draft subject lines for every email. Circulate these options out to an internal or external group for feedback. Then you can do some editing and choose the best one!

A/B test them. OK, maybe pick the best two… That way you can run an A/B test and figure out what type of subject line works best for your customers. It depends on the size of your email list, but we generally recommend initially sending to only 20% of your list (evenly divided by subject line). Then use the results of that test to determine the “winning” subject line for the remaining 80% of your list.

Use numbers/lists. Just like with headline on your blog, using numbers in the subject line of an email can help get customers to click. Why? It removes any vagueness and sets clear expectations, and that kind of straightforward easy-to-digest information is much appreciated by your customers.

Ask compelling questions. Making a statement in your subject line is fine, but we would encourage you to change it up with a compelling question every now and again. Questions instantly engage your customers and start a dialogue between the two of you.

Looking for more tips on how to help market your small business? If you’re ready to take a deeper dive on your business’ marketing strategy, we’d be glad to help! Contact us today to schedule a free consultation.

 

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post How to Write Email Subject Lines That Will Actually Get Clicked appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/how-to-write-email-subject-lines-that-will-actually-get-clicked/feed/ 0
5 Ways Small Businesses Can Increase Sales This Holiday Season https://higginsmarketinggroup.com/5-ways-small-businesses-can-increase-sales-this-holiday-season/ https://higginsmarketinggroup.com/5-ways-small-businesses-can-increase-sales-this-holiday-season/#respond Wed, 29 Nov 2017 18:00:01 +0000 https://higginsmarketinggroup.com/?p=4349 The post 5 Ways Small Businesses Can Increase Sales This Holiday Season appeared first on Higgins Marketing Group.

]]>

 

5 Ways Small Businesses Can Increase Sales This Holiday Season

It’s that time of year again! Christmas is just a few weeks away, and consumers everywhere have started making their lists and checking them twice. Are your products/services on their list?

The National Retail Federation estimates that consumers will spend an average of $608 on gifts for their friends and family this holiday season. One key to cashing in on holiday shopping – creating a strategic plan. We’ve put together a list of 5 ideas to help get you started on yours.

A couple of these ideas are specifically geared toward our business-to-consumer clients that sell physical products, but the last three can apply equally as well to business-to-business environments. So keep reading for tips on how to keep your small business top of mind and drive increased sales this holiday season.

Create a holiday gift guide

Sometimes people don’t know what they want to get their friends and family for Christmas — they need a little inspiration. Putting together a holiday gift guide featuring your products/services could be just the thing they need. Break it down by price or by recipient type to make it even easier for shoppers to find the perfect gift for their loved one.

Offer extended hours for holiday shopping

This time of year can be pretty hectic for consumers who are trying to balance work, family and everything the holidays bring. You can lend them a hand by extending your hours for a few weeks leading up to Christmas. That way they’ll have plenty of time to swing by and do a little holiday shopping with you.

Partner with another local business

You’re not the only one relying on holiday sales this time of year. Chances are there is another local business that offers products/services that could complement yours, so why not team up? For example, if you own a hair salon and you know there’s a popular nail salon down the street, you could work together to create a holiday package that combines your services and creates revenue for both of you!

Hook up current customers with a special deal

Don’t forget about your current customers! You know as well as we do that it’s much easier to sell to current customers than generate new ones, and that’s especially true during a busy and competitive holiday shopping landscape. So send an email to your customer base and offer them an exclusive coupon to reward them for their loyalty, maybe a percentage off their purchase or free shipping for the holidays.

Spread holiday cheer on social media

Don’t be afraid to get a little festive on social media! The holiday season is a great time to shake up your standard social media routine and do something a little more creative. Update your cover image with a holiday-themed photo or create a series of posts themed after the 12 Days of Christmas. It’s something fun for customers to enjoy and helps keep your brand on their minds as they start shopping for holiday gifts.

Good luck! And happy holidays from everyone here at Higgins Marketing Group.

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post 5 Ways Small Businesses Can Increase Sales This Holiday Season appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/5-ways-small-businesses-can-increase-sales-this-holiday-season/feed/ 0
Yep… Despite What You’ve Heard, There’s Still Good in this World https://higginsmarketinggroup.com/yep-despite-youve-heard-theres-still-good-world/ https://higginsmarketinggroup.com/yep-despite-youve-heard-theres-still-good-world/#respond Wed, 22 Nov 2017 18:00:44 +0000 https://higginsmarketinggroup.com/?p=4321 The post Yep… Despite What You’ve Heard, There’s Still Good in this World appeared first on Higgins Marketing Group.

]]>

Yep… Despite What You’ve Heard, There’s Still Good in this World

If you’ll humor me, this week I’d like to step aside from my regular marketing posts. It’s a post I’ve felt “a tug” to write for several months now, but just never seemed to make it happen. I believe it’s an important post – much more important than marketing.

I’m an optimist by nature. And while it may be an over-simplistic view, I think life is exactly what you make of it – positive or negative. I’m the guy who looks for the silver lining in every cloud. Sure, we all have our challenges in life, but so much of success and happiness (I believe) comes from the way we choose to react to these challenges.

Despite all this, I’ll admit that some days I’ve found it hard to stay positive considering the chaos and evil that seems to surround us – take your pick… mass shootings, the childish political noise, racial divides, sexual assault allegations, massive data breaches, North Korea. Unfortunately, these events act as the primary fuel source for the media’s daily narrative.

To what extent these events are being sensationalized by the media is a topic for another day. But one thing is for sure… the daily narrative is heavily skewed toward the negative. I get it. Bad things happen. They are real. They are disturbing.

But WE DO HAVE A CHOICE. We can become consumed by the daily narrative and let it negatively mold our views of this world, or we take the path less traveled.

That path starts by appreciating that there is much more good in the world than bad. Sure, the “good” isn’t always sexy. It’s not the lead story. It doesn’t help the news networks sell more Viagra. But the “good” is more representative of us as a nation than the daily narrative will ever be!

So today, I wanted to take the crazy bold move and point out some GOOD! It’s happening every day all around us…

A Caring Cashier

Let’s start with this recent Facebook post by Spring Herbison Bowlin from November 9th, 2017

Spring Herbison Bowlin stopped by Walmart a few days ago and was in the checkout line when an elderly gentleman in front of her pulled out handfuls of change from his pockets (actual picture below).

https://higginsmarketinggroup.com/wp-content/uploads/2017/11/Spring-Herbison-Bowlin.png

Credit: Spring Herbison Bowlin

“This gentleman’s items were scanned and he was given the total,” Bowlin said. “He looks apologetically back at me and starts taking handfuls of change out of his pockets. He miscounts and starts to get flustered.”

He looked back at Bowlin again and muttered, “I’m so sorry.”

“His hands and voice are shaking. This beautiful cashier takes his hands and dumps all the change on the counter and says, ‘This is not a problem, honey. We will do this together,’ ” Bowlin recalls.

The cashier finally finished his transaction and the man shuffled away.

“I looked at this wonderful woman and said, ‘Thank you for being so patient with him.’

“She shakes her head and replies, ‘You shouldn’t have to thank me, baby. What’s wrong with our world is we’ve forgotten how to love one another.”

A Touchdown Worthy of the Highlight Reel

How about this one from just a few weeks back…

Atlee High School senior Sepp Shirey is a dedicated member of the school’s football team. Cerebral palsy limits his ability to walk, and Sepp often uses crutches to help.

But Friday night, coach Matt Gray put Sepp in the game.

Gray alerted the referees that Sepp was taking the field, and they relayed it to the opposing team’s coach Stu Brown.

Sepp received the hand-off and players on both teams cheered him on as he ran, with a ball in his hands instead of crutches, 80 yards down the field.

You can check out the video below:

Entrepreneurs Doing What They Do!

I want to wrap up by acknowledging one of the biggest sources of GOOD in my life.

Something I feel positive about every day is the opportunity to work with small business entrepreneurs.

We don’t often see them featured in the news, but these folks are doing good every day – starting and running successful businesses, providing quality products and services, creating jobs, supporting their families, and supporting many worthy causes.

As a group, these are optimists. They are folks who (despite the daily narrative) formulate innovative ideas and set lofty goals… and then they work hard every day to achieve them.

They are doing GOOD in this world!

At a minimum, I hope this post creates a positive distraction from the negative noise… if only for a moment. At a higher level, I hope it has challenged you look for the good this holiday season and beyond!

Be Well,

Jim

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post Yep… Despite What You’ve Heard, There’s Still Good in this World appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/yep-despite-youve-heard-theres-still-good-world/feed/ 0
Creative Ways to Get New Reviews for Your Small Business https://higginsmarketinggroup.com/creative-ways-to-get-new-reviews-for-your-small-business/ https://higginsmarketinggroup.com/creative-ways-to-get-new-reviews-for-your-small-business/#respond Wed, 08 Nov 2017 18:00:18 +0000 https://higginsmarketinggroup.com/?p=4308 The post Creative Ways to Get New Reviews for Your Small Business appeared first on Higgins Marketing Group.

]]>

Creative Ways to Get New Reviews for Your Small Business

All small business owners would like to think that if they have a great product or service and work hard, then the customers will come. In a perfect world, that would be true, but in practice that’s usually not the case.

So what makes a consumer walk through your door or visit your online store? There are a variety of factors at play, but one thing is for certain — 80% of consumers perform an online search to find a local business. As they sort through the results, 91% will use online reviews to help make their decision.

We cannot emphasize enough how important online reviews are to your business. As much as you may hate it, the number of ratings and your “star ratings” matter. And the only way you’re going to bump these things up is to keep getting new, positive reviews from your customers. Your business should be actively encouraging happy customers to leave their feedback. Here are five creative ways you can do just that.

Send a personalized “thank you” email

One of the easiest ways to follow-up with a customer is through email. Taking the time to write a personalized note thanking a customer for his or her business will go a long way toward making a customer feel valued and special. It also provides the perfect opportunity to ask for a review. Wrap up your email by letting the customer know how much you appreciate feedback and drop a link to your profile on popular review sites.

Offer a small discount

You’ve probably heard that it’s not OK to pay for reviews, but there is a way to incentivize your customers without breaking any rules. Offering a small discount on your products/services in exchange for a review is totally fine. A gift card to the local coffee shop or your own business can also work. Just make sure you’re making it clear to customers that the perk is available for leaving a review, not leaving a good review.

Host a monthly contest for reviewers

Again, there are ways to offer customers a reward for leaving a review without looking like you’re buying your star ratings. This is one of them. Host a monthly giveaway where anyone who has left a new review is entered into a drawing for a prize. An easy way to track this is by having customers take a screenshot of their review and emailing it to you.

Add requests to customer receipts

Every customer who leaves your business has to “check out” in some way, right? So why not work your review request into that process? Staple a card to the receipt that asks the customer to write a review for you, or add a few sentences at the bottom of the invoice that says something like, “Let us know how we did today! Share your feedback.” This method is a bit more forward than others, but if you do it right it won’t create a pushy vibe.

Just ask

Sometimes the most creative solution is the one that is so obvious that no one ever thinks of it. In this case, that is to simply ask customers for a review. You would be surprised at how many will agree to leave your business feedback if you just ask.

Pro Tip: You can’t just sit back and let the new reviews roll in. You have to respond to them! Whether it’s a glowing review or a negative one, make sure you’re taking the time to acknowledge what your customers are saying about their experience. Thank them for their feedback and use it to improve and grow your business.

Of course, growing and managing your reviews is just one piece of the marketing puzzle. If you’re looking to advance your business’ marketing efforts from initial strategy through execution of multi-faceted marketing mix, Higgins Marketing Group can help you do it. Contact us today to set up a consultation and start generating more sales leads!

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post Creative Ways to Get New Reviews for Your Small Business appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/creative-ways-to-get-new-reviews-for-your-small-business/feed/ 0
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try https://higginsmarketinggroup.com/are-facebook-ads-right-for-your-business-3-reasons-to-give-them-a-try/ https://higginsmarketinggroup.com/are-facebook-ads-right-for-your-business-3-reasons-to-give-them-a-try/#respond Wed, 25 Oct 2017 17:00:49 +0000 https://higginsmarketinggroup.com/?p=4192 The post Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try appeared first on Higgins Marketing Group.

]]>

Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try

You’ve probably heard of this thing called Facebook. You know, the giant social media network? It sees over 1.3 billion active users each day? Remember that one?

Social media has proven to be a great way to increase brand awareness, build a loyal customer base and generate leads for small businesses. And no social media network is better than Facebook at making that happen.

Unfortunately, Facebook has made it harder and harder for business pages to get the exposure they’re looking for organically. (Thanks, algorithm updates!) These days, you’ve got to pay to play, and that means running Facebook ads.

And that begs the question …

Are Facebook ads right for my business?

There are two initial things you should consider when it comes to Facebook ads — your audience and your competition. Let’s start with your audience.

We mentioned earlier that more than 1.3 billion people use Facebook on the daily, so it’s a pretty safe bet that at least some of your audience is spending time there. Your average Facebook user is somewhere between 18 and 50, and roughly 83% of women and 75% of men are on the platform.

If you’re targeting moms in their 40s who are trying to make their routines simpler, you’re golden. Recent graduates on the hunt for their first jobs and maybe a new place to live? They’re definitely on Facebook. Really, the vast majority of companies in the B2C space is going to find that their audience is on Facebook and ready to see those ads!

But don’t be fooled into thinking Facebook can’t be successful for B2B companies… it can. But the objective is typically different. Successful Facebook advertisers in the B2B space most often use the platform to facilitate initial engagement with a prospect. That may be through offering a free report, book or online webinar.

Now let’s talk about your competition. This one is pretty simple. Do you see ads from your competitors on Facebook? Yes? Then you should give Facebook ads a serious look.

If your competitors are using Facebook ads over the long term, that’s a really good sign that they’ll work for you too. They wouldn’t waste their time and resources if there wasn’t anything to gain from it. Plus, you don’t want them having an edge over you! Getting your own ads out there will give you the chance to increase brand awareness and win consumers over.

All right, now that we’ve decided ads can work for you, you’re probably wondering …

What are the benefits?

A lot of business owners can be skeptical of Facebook ads, but they can seriously deliver. Here’s how.

  1. The targeting is super detailed

If you want to target 32-year-old married women who live in Chicago, graduated from NYU, work in marketing YOU CAN. That’s how detailed you can get when choosing who you want to target on Facebook. It’s insane! And we know that the more specific you get with your targeting, the better the ROI. (It’s a topic for another blog but there are even MORE POWERFUL WAYS to target prospects on Facebook through the use of “Custom Audiences” that leverage your own database!)

  1. A little money can go a long way

One of the best things about Facebook ads is they are typically more affordable than other PPC options. When you’re a small business owner and you’re budgeting for marketing efforts, every penny counts, and Facebook will give you the most bang for your buck. We’ve seen campaigns running for as little as $5 a day (Facebook’s minimum spend at the time of this writing) return solid results.

  1. Great analytics make optimizing easy 

Facebook has provided some powerful analytics tools to help you measure the effectiveness of your ads. You can even run different versions of the same campaign to do a little testing if you’d like! You’ll see all the stats on clicks, engagement, a relevance score to tell you if your ad made sense for the target audience selected. If you think something needs to be tweaked, just hit edit. With Facebook ads, it’s really easy to swap out images, text and targeting options.

So if you been toying around with the idea of using Facebook to promote your business, we’d encourage you to take the leap. There are no long-term agreements with Facebook and you can spend as much or as little as you’d like… so there’s really no reason NOT to give it a try!

If you’re not sure where to start or need an expert to take your Facebook campaigns to the next level, our team would love to help. Visit our Facebook Advertising Management page for all the details and an offer to receive 50% off your campaign setup fee!

———–

Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below!

The post Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try appeared first on Higgins Marketing Group.

]]>
https://higginsmarketinggroup.com/are-facebook-ads-right-for-your-business-3-reasons-to-give-them-a-try/feed/ 0