Facebook Lookalike Audiences: What Are They And How Do I Use Them?
Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the idea that users who resemble your existing customers are also going to be interested in your products or services.
Just tell Facebook the characteristics of your fans and the platform will bring you more of the same!
Lookalike Audiences Will Give Your Business the Edge It Needs To Increase Sales
Use the following steps to develop Facebook Lookalike Audiences, then watch your sales numbers soar higher than ever before!
Gather Customer Data – Identify the unique characteristics that make up your customer base.
- Prepare your customer list by creating a CSV or TXT file.
- If you haven’t done so already, install Meta Pixel on your website to track visitors.
- Go to ‘Audiences’ in your Ad Manager.
- Choose a Custom Audience from the available sources such as website, app activity, customer list, catalog, and offline activity.
- Follow the instructions to create your “source” audience. Keep in mind that you need at least 100 people from the same country, and Facebook recommends that each “source” audience has somewhere between 1000 and 5000 people.
Watch the Magic Unfold – Facebook’s algorithms will analyze the attributes, interests, and behaviors of the “source” audience to find Facebook users who share the same characteristics to create your Lookalike Audience.
Focus Your Efforts – You can have more than one Lookalike Audience by creating groups. For example, smaller groups will have users with more in common with each other while larger groups will be more generalized because they have less in common. You can also categorize users according to their geographic location.
Nurture Your Audience – Revisit your Lookalike Audiences periodically to make sure they’re still relevant. The reasoning behind this is because your “source” audience will change over time, so it’s important to update these details every so often to ensure your Lookalike Audiences still resemble your growing customer base.
Enhance Ad Campaigns – Take advantage of your Lookalike Audiences by using them as a targeting option for your Facebook ads. Simply choose the Lookalike Audience you want to target, then Facebook will deliver your ads to users who have the same attributes and behaviors.
Facebook Lookalike Audiences is the Key to Attracting New Customers
When you’re using Facebook Lookalike Audiences for marketing purposes, you’ll be able to achieve goals you thought were unattainable.
Thanks to this revolutionary marketing technology, it’s easier to find high-quality leads and attract loyal customers. You’ll also save time and money because Facebook’s algorithms do most of the heavy lifting. However, you need to practice patience as it can take six to twenty-four hours for your Lookalike Audience to populate and appear as ‘Ready’ in the ‘Availability’ column. Once this happens, your Lookalike Audience will refresh every three to seven days.
If you want to expand your customer base with Lookalike Audiences, Higgins Marketing Group can help. Contact us for a pressure-free chat about how this incredible Facebook feature will enhance your marketing prowess.
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