Data Aggregators: What They Are, And Why You Need To Be Listed With Them
Businesses are eager to learn what they can do to enhance their sales numbers in the new year, and many marketers are putting their trust in data aggregators to ensure historical marketing success for 2024.
In a nutshell, data aggregators are companies or services that collect and compile information about businesses, individuals, products, or services from various sources. They can amass data from public records, government sources, business directories, websites, and other available databases.
The aggregators then organize and present the collected data in a structured format within a centralized database, making it easily accessible for users like you!
Data Aggregators Work Hard to Boost Your Business!
When businesses are listed with data aggregators, they benefit greatly from the following advantages:
Increased Online Visibility + Enhanced Online Presence
Data aggregators often distribute information to a wide range of online platforms, directories, and search engines. By being listed with aggregators, your business information becomes more visible across the internet.
Furthermore, being listed on data aggregator platforms will contribute to an enhanced online presence, making it easier for potential customers to find and connect with your business.
Search Engine Optimization (SEO)
Search engines like Google trust data aggregators and use their information to verify and supplement their own business listings. This vote of confidence results in consistent and accurate information across multiple platforms, which positively impacts your business’s search engine rankings.
Consistency of Information
Aggregators strive to maintain accurate and consistent business information. When your details are updated on a data aggregator’s platform, it helps ensure that your information is uniform across various online sources.
Credibility and Trust
Having your business information listed on well-known and reputable data aggregator platforms can enhance your business’s credibility and trustworthiness, which gives consumers the confidence to purchase from your company.
Local Business Directories
Many data aggregators contribute their findings to local business directories, which are crucial for attracting local customers. Therefore, being listed accurately within these directories will improve your business’s chances of being discovered by local consumers.
Mobile and Navigation Services
Data aggregators provide valuable information to mapping and navigation services. This contribution ensures that your business’s location is accurately represented on platforms such as Google Maps, Apple Maps, and GPS devices, so consumers have an easy time finding you!
Data Aggregators and You: Making 2024 the Best Year Ever!
Now that we’re saying good-bye to 2023, it’s time to look forward to a new year! One that’ll deliver greater profits because you’ve decided to up your marketing game by listing with data aggregators.
To ensure that your company’s information is represented correctly on data aggregator platforms, they need your help. Many data aggregators rely on businesses to claim their profiles and keep their information current. This is why it’s vital that you do your part by keeping key details such as your business name, address, phone number, hours of operation, and website URL accurate and up to date.
Regularly monitoring and managing your business listings on aggregators’ platforms is easy to do and you’ll be rewarded with a positive online presence and benefit by improving your visibility in search results.
If you’re ready to streamline your marketing efforts in the new year, Higgins Marketing Group can help. Contact us for a pressure-free chat about how your business will shine online when you join forces with data aggregators in 2024!
Not sure yet? Check out our work and let us know when you’re ready.
