How To Improve Your Local SEO Through Building Citations
Businesses thrive by gaining online recognition, which is why building citations is an important aspect of local SEO (Search Engine Optimization).
Citations are mentions of your business name, address, and phone number (NAP) on other websites, so when your professional contact details are strategically sprinkled throughout the internet, your business’ online visibility increases exponentially.
Building Citations is a Great Way to Boost Business
The following techniques will improve your local SEO through building citations:
Ensure that your business name, address, and phone number are consistent across all online platforms. Inconsistencies will likely confuse search engines and negatively impact your local SEO.
Google My Business (GMB): Claim and Optimize
Claiming and optimizing your Google My Business listing is crucial. Take the time to complete all the required information and add relevant categories. Furthermore, don’t forget to regularly update your business hours, photos, and other details.
Utilize Local Business Directories
Submit your business information to reputable local business directories such as Yelp, Yellow Pages, Bing Places, and industry-specific directories. Make sure your information is accurate and reflects your GMB listing.
Get Noticed on Niche-Specific Platforms
Identify industry-specific directories or platforms that relate to your business. For example, if you’re a contractor, consider being listed on platforms like Houzz.
Join Your Local Chamber of Commerce
Step up your game by becoming a member of your local Chamber of Commerce! Not only will you enjoy networking with other business owners in your area, but you can register your business on the Chamber of Commerce website, which is often considered authoritative by search engines.
Be Seen in Local Newspapers and Media Outlets
Check if local newspapers or media outlets have online business directories. Getting listed on such sites will improve your local visibility.
Reap the Benefits of Local Partnerships and Sponsorships
When you sponsor local events, teams, or charities, there’s a good chance you’ll have the opportunity to list your business on their website.
Monitor and Update to Ensure Accuracy
Regularly monitor your citations and remember to update them when there’s been changes to your business information such as address, phone number, and company name.
Building Citations Net Superior Results
If you’ve been utilizing the latest and greatest marketing techniques, but your sales numbers are staying stagnant, it’s time to improve your SEO through building citations.
It can’t be stressed enough that the quality and authority of the websites featuring your business play a big role in the results you receive. By focusing on platforms that project authority and relevance, your local SEO efforts will be more positively impact.
If you’re ready to attract customers through building citations, Higgins Marketing Group can help. Contact us for a pressure-free chat about how we can increase your local sales and enhance your customer base by increasing your business’ exposure online!
Not sure yet? Check out our work and let us know when you’re ready.