What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do? In the world of marketing analytics, it’s safe to say that Google’s upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a big deal! With this roll-out, small business...
Google Analytics in Less Than 10 Minutes If you’re like most executives, you’re…. well… busy running your business. It’s just not an option to spend hours digging deep into the complexities of Google Analytics. Hopefully you’ve got a good marketing person that tends...
DE-SPAM Your Google Analytics Account Google Analytics is a great tool. It acts as the eyes and ears into everything that occurs on your website. If you take the time to learn from the data in your Analytics account, your prospects will (quite literally through...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.