What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do? In the world of marketing analytics, it’s safe to say that Google’s upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a big deal! With this roll-out, small business...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.