Sustainable Marketing Practices For Small Businesses For small businesses, especially those in the outdoor living industry, sustainability has become more than just a buzzword. It’s a mindset that shapes how you operate, connect with customers, and tell your story....
How To Run Successful Ad Campaigns On A Small Budget Advertising doesn’t have to break the bank, especially for small outdoor living businesses. Whether you specialize in patios, decks, or complete backyard transformations, there are effective ways to reach your...
Leveraging Influencer Marketing As A Small Business Influencer marketing isn’t just for big brands anymore. From home design and landscaping to deck building and outdoor kitchens, small businesses in the outdoor living industry are finding creative ways to reach new...
The Importance Of Mobile Optimization For Small Businesses In today’s fast-paced digital world, a potential customer’s first impression of your business often comes from the screen of a smartphone. For outdoor living companies, whether you build decks, design patios,...
How To Build And Maintain Customer Loyalty In 2026 In the competitive world of outdoor living construction, winning new customers is just one part of the equation—keeping them loyal is the key to long-term success. Customer loyalty isn’t just about repeat business;...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.