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Best Way for Local Businesses to Get Found on Google

Best Way for Local Businesses to Get Found on Google

by Jim Higgins | Apr 12, 2021 | Search Engine Optimization, Small Business Marketing

Best Way for Local Businesses to Get Found on Google Being a small business owner in today’s technology-driven world should be an easy endeavor, however, businesses have never been at greater risk of going belly up. Frankly speaking, small businesses that cannot be...
Reasons Why Your Business Still Needs a Solid Website

Reasons Why Your Business Still Needs a Solid Website

by Jim Higgins | Mar 8, 2021 | Small Business Marketing, Website Design

Reasons Why Your Business Still Needs a Solid Website In an ever-changing world, businesses of all sizes need informative and attractive websites to anchor their business and demonstrate to customers that their company has strength and stability. Even if you think you...
Should I Incorporate Video into My Marketing?

Should I Incorporate Video into My Marketing?

by Jim Higgins | Sep 16, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
Email Personalization, Worth the Effort?

Email Personalization, Worth the Effort?

by Jim Higgins | Jun 10, 2020 | Email Marketing, Small Business Marketing

Email Personalization, Worth the Effort? Email personalization, or email segmentation, has helped business owners see a jump in their return on investment; some by as much as 760%. So, yes, it is worth the effort. By utilizing email personalization, you are making...
What is Domain Authority and Why Does it Matter?

What is Domain Authority and Why Does it Matter?

by Jim Higgins | Nov 13, 2019 | Search Engine Optimization, Small Business Marketing, Website Design

What is Domain Authority and Why Does it Matter? When it comes to consumers searching online for a product or service, the question you’re always asking yourself is – Is my business showing up in the search results? And is it showing up ahead of my competitors? That’s...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Best Way for Local Businesses to Get Found on Google
  • Reasons Why Your Business Still Needs a Solid Website
  • Landing Page Must-Haves to Convert More Visitors
  • Top 5 Things You Can Do to Market Your Business in 2021
  • Valuable Tips for Running a Successful Review Campaign

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