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Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

by Jim Higgins | May 15, 2023 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?

What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?

by Jim Higgins | Apr 17, 2023 | Google Analytics, Small Business Marketing

What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do? In the world of marketing analytics, it’s safe to say that Google’s upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a big deal! With this roll-out, small business...
Customer Retention Strategies

Customer Retention Strategies

by Jim Higgins | Mar 21, 2023 | Marketing Ideas, Marketing Strategy, Small Business Marketing

Customer Retention Strategies Successful business owners use time tested marketing tactics to attract new customers. However, gaining fresh business doesn’t carry much weight if it doesn’t lead to future purchases. Creating a solid business foundation involves...
Customer Reviews: Why They are Important and How to Get More of Them

Customer Reviews: Why They are Important and How to Get More of Them

by Jim Higgins | Aug 15, 2022 | Marketing Strategy, Small Business Marketing

Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

by Jim Higgins | Jul 18, 2022 | Email Marketing, Small Business Marketing

How Often Should I Send Marketing Emails? Many business owners grapple with this question because sending too many or too few marketing emails can result in a decrease in sales, subscribers, or both. When it comes to connecting with customers, email marketing is one...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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  • What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?
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