by Jim Higgins | May 15, 2023 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
by Jim Higgins | Apr 17, 2023 | Google Analytics, Small Business Marketing
What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do? In the world of marketing analytics, it’s safe to say that Google’s upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a big deal! With this roll-out, small business...
by Jim Higgins | Mar 21, 2023 | Marketing Ideas, Marketing Strategy, Small Business Marketing
Customer Retention Strategies Successful business owners use time tested marketing tactics to attract new customers. However, gaining fresh business doesn’t carry much weight if it doesn’t lead to future purchases. Creating a solid business foundation involves...
by Jim Higgins | Aug 15, 2022 | Marketing Strategy, Small Business Marketing
Customer Reviews: Why They are Important and How to Get More of Them Customer reviews are very valuable to businesses. They carry a lot of weight and can sway a customer to purchase an item, or not. 90% of customers read online reviews before making a purchase. This...
by Jim Higgins | Jul 18, 2022 | Email Marketing, Small Business Marketing
How Often Should I Send Marketing Emails? Many business owners grapple with this question because sending too many or too few marketing emails can result in a decrease in sales, subscribers, or both. When it comes to connecting with customers, email marketing is one...
