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Should I Incorporate Video into My Marketing?

Should I Incorporate Video into My Marketing?

by Jim Higgins | Sep 16, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
Email Personalization, Worth the Effort?

Email Personalization, Worth the Effort?

by Jim Higgins | Jun 10, 2020 | Email Marketing, Small Business Marketing

Email Personalization, Worth the Effort? Email personalization, or email segmentation, has helped business owners see a jump in their return on investment; some by as much as 760%. So, yes, it is worth the effort. By utilizing email personalization, you are making...
What is Domain Authority and Why Does it Matter?

What is Domain Authority and Why Does it Matter?

by Jim Higgins | Nov 13, 2019 | Search Engine Optimization, Small Business Marketing, Website Design

What is Domain Authority and Why Does it Matter? When it comes to consumers searching online for a product or service, the question you’re always asking yourself is – Is my business showing up in the search results? And is it showing up ahead of my competitors? That’s...
The Facebook Ad Metrics That Actually Matter

The Facebook Ad Metrics That Actually Matter

by Jim Higgins | Oct 23, 2019 | Small Business Marketing, Social Media Marketing

  The Facebook Ad Metrics That Actually Matter It can be really exciting to see the data rolling in on your first Facebook ad campaign. But it can also be really overwhelming. That’s because Facebook gives you a lot of information to work with. Seriously, open...
The 3 Things All High-Converting Forms Have in Common

The 3 Things All High-Converting Forms Have in Common

by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design

  The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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  • Strategies for Holiday Marketing
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  • Should I Incorporate Video into My Marketing?

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