by Jim Higgins | Apr 15, 2025 | Branding, Marketing Strategy, Small Business Marketing
Building A Strong Brand Identity In 2025: A Guide For Outdoor Living ContractorsIn 2025, standing out in the competitive outdoor living industry requires more than just high-quality craftsmanship—it demands a strong, recognizable brand identity. Whether you specialize...
by Jim Higgins | Mar 10, 2025 | Marketing Game Plan, Marketing Ideas, Marketing Strategy, Small Business Marketing
Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn’t just about spreading the word—it’s about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether...
by Jim Higgins | Feb 10, 2025 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Social Media Strategies for Small Businesses in 2025 As we step into 2025, social media continues to evolve as an essential tool for small businesses to connect with customers, build their brand, and drive sales. For outdoor living companies, platforms like Instagram,...
by Jim Higgins | Jan 13, 2025 | Marketing Strategy, Small Business Marketing
Small Business Marketing Trends To Watch In 2025 As we move into 2025, the landscape for outdoor living businesses is more competitive than ever. From deck builders to patio installation companies, outdoor living brands need to adapt to the latest marketing trends to...
by Jim Higgins | Dec 9, 2024 | Marketing Strategy, Small Business Marketing
Learnings From 2024 Marketing Trends for Outdoor Living CompaniesAs 2024 comes to a close, it’s a perfect time to reflect on what worked in marketing this year. Outdoor living companies have faced both challenges and opportunities in reaching and engaging with...
by Jim Higgins | Nov 11, 2024 | Marketing Strategy, Small Business Marketing
Measuring and Analyzing the Success of Your Marketing CampaignsMarketing campaigns are vital for the growth and success of any small business, including outdoor living companies. However, the effectiveness of these campaigns can only be understood through careful...
