by Jim Higgins | Apr 8, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
by Jim Higgins | Mar 18, 2020 | Conversion, Small Business Marketing
5 Tips for Boosting Website ConversionIt is exciting to anticipate all the new business your website is going to bring you in the months ahead, but if you do not have a means of capturing the attention of potential customers, your conversion rate will suffer, and your...
by Jim Higgins | Feb 19, 2020 | Content Marketing, Marketing Messaging, Marketing Strategy, Small Business Marketing
Do I Need a Blog on My Website? More often than not, business owners think blogging will absorb valuable time they could be spending on actual business dealings. Nothing could be further from the truth. If you have a website, you need a blog. What purpose do blogs...
by Jim Higgins | Jan 22, 2020 | Marketing Strategy, Small Business Marketing, Website Design
Achieve Greater Success with These Web Design Best Practices As we begin a new decade, small business owners are smart to stay on the cutting edge by making sure their websites are formatted correctly and engaging to all who visit. After all, people are more tech...
by Jim Higgins | Nov 13, 2019 | Search Engine Optimization, Small Business Marketing, Website Design
What is Domain Authority and Why Does it Matter? When it comes to consumers searching online for a product or service, the question you’re always asking yourself is – Is my business showing up in the search results? And is it showing up ahead of my competitors? That’s...
by Jim Higgins | Oct 23, 2019 | Small Business Marketing, Social Media Marketing
The Facebook Ad Metrics That Actually Matter It can be really exciting to see the data rolling in on your first Facebook ad campaign. But it can also be really overwhelming. That’s because Facebook gives you a lot of information to work with. Seriously, open...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.