by Jim Higgins | Dec 5, 2018 | Marketing Strategy, Search Engine Optimization, Small Business Marketing
5 SEO Ranking Factors You Might be Overlooking So… exactly how many ranking factors does Google look at when deciding whether they’re going to list your website in a user’s search result? It’s a great question and one that we wish we had a definitive answer to....
by Jim Higgins | Oct 17, 2018 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Which Social Media Channels Should I Use for My Small Business? One of the most common questions we get from our clients is “which social media channels are best to help grow our business?” And it’s a great question to be asking. Blindly establishing and maintaining a...
by Jim Higgins | Sep 12, 2018 | Small Business Marketing, Website Design
3 Design Trends Coming to a Website Near You! In our opinion, one of the best things about web design is that it’s always changing. Sure, that introduces some challenges, but it also keeps things fresh and interesting. It seems there are always new layouts, color...
by Jim Higgins | Aug 8, 2018 | PPC Advertising, Small Business Marketing
Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
by Jim Higgins | Jul 11, 2018 | Content Marketing, Marketing Strategy, Small Business Marketing
Why a Content Marketing Strategy is a Must-Have for any Small Business There once was a time when content marketing was something you did to set yourself apart from everyone else. Because nothing said “look how cool/different/trendy our business is!” like a blog. You...
by Jim Higgins | Jun 20, 2018 | Free Marketing Tools, Small Business Marketing
5 Great Tools to Help You Monitor Your Online Reputation Do you know what people have been saying about you and your business online? As a small business owner, you know that reputation is everything. Reviews are one of the first things a potential customer will look...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.