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Remarketing…What Is It And How Can It Deliver Results For Your Business?

Remarketing…What Is It And How Can It Deliver Results For Your Business?

by Jim Higgins | Sep 25, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Remarketing… What Is It And How Can It Deliver Results For Your Business? If you’re searching for an ideal way to reel in customers, look no further! Remarketing is a digital marketing strategy that involves targeting individuals that have previously interacted a...
Facebook Lookalike Audiences: What Are They And How Do I Use Them?

Facebook Lookalike Audiences: What Are They And How Do I Use Them?

by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing

Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
Tips For Getting The Most Out Of Your Google Business Profile

Tips For Getting The Most Out Of Your Google Business Profile

by Jim Higgins | Jul 17, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Tips For Getting The Most Out Of Your Google Business Profile Millions of people depend on Google every day to find and learn about businesses in their local area. Your Google Business Profile is more than just a snapshot of who you are and what your business...
Follow These 6 Tips To Get Your Website Design Right!

Follow These 6 Tips To Get Your Website Design Right!

by Jim Higgins | Jun 19, 2023 | Small Business Marketing, Website Design

Follow These 6 Tips To Get Your Website Design Right! In today’s digital age, having a well-designed website is crucial for any business to succeed online. A well-designed website can help you establish your brand, attract new customers, and improve your...
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

by Jim Higgins | May 15, 2023 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?

What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do?

by Jim Higgins | Apr 17, 2023 | Google Analytics, Small Business Marketing

What’s All This Talk About Google Analytics 4…What Is It? What Do I Need To Do? In the world of marketing analytics, it’s safe to say that Google’s upgrade from Universal Analytics (UA) to Google Analytics 4 (GA4) is a big deal! With this roll-out, small business...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Remarketing…What Is It And How Can It Deliver Results For Your Business?
  • Facebook Lookalike Audiences: What Are They And How Do I Use Them?
  • Tips For Getting The Most Out Of Your Google Business Profile
  • Follow These 6 Tips To Get Your Website Design Right!
  • Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

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