by Jim Higgins | Aug 8, 2018 | PPC Advertising, Small Business Marketing
Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
by Jim Higgins | Jul 11, 2018 | Content Marketing, Marketing Strategy, Small Business Marketing
Why a Content Marketing Strategy is a Must-Have for any Small Business There once was a time when content marketing was something you did to set yourself apart from everyone else. Because nothing said “look how cool/different/trendy our business is!” like a blog. You...
by Jim Higgins | Jun 20, 2018 | Free Marketing Tools, Small Business Marketing
5 Great Tools to Help You Monitor Your Online Reputation Do you know what people have been saying about you and your business online? As a small business owner, you know that reputation is everything. Reviews are one of the first things a potential customer will look...
by Jim Higgins | Jun 6, 2018 | Small Business Marketing, Social Media Marketing
6 Simple Ways to Increase Engagement on Facebook As business owners, we want to believe that as long as we’re scheduling posts on our Facebook page, the engagement will surely follow. Why else do people follow our pages if not to like our posts? Well, unfortunately,...
by Jim Higgins | May 23, 2018 | Small Business Marketing, Website Design
5 Web Pages that Every Small Business Website Needs When it comes to web development, one of the biggest things we see small business owners get stuck with is CONTENT. What should be on my home page? Do I really need a blog? What about testimonials, where should they...
by Jim Higgins | May 9, 2018 | Content Marketing, Small Business Marketing, Social Media Marketing
Grow Your Website Traffic with These 5 Solid Content Promotion Tools Question: How much time do you spend promoting all that great blog content you’ve been writing? If the answer isn’t “as much time as I spend writing it,” then you’ve got a great opportunity to better...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.