by Jim Higgins | Sep 13, 2017 | Automation, Small Business Marketing
10 Email Marketing Do’s and Don’ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It’s the channel with the highest marketing ROI — for every $1 spent,...
by Jim Higgins | Sep 7, 2017 | Marketing Strategy, Small Business Marketing
How to Set Up a Basic Influencer Marketing Campaign for Your Small Business Influencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train — a recent study found that 59%...
by Jim Higgins | Jul 12, 2017 | Automation, Marketing Messaging, Small Business Marketing
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
by Jim Higgins | May 31, 2017 | Small Business Marketing, Social Media Marketing
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It’s no wonder, then, that so many local businesses are turning to Facebook,...
by Jim Higgins | May 18, 2017 | Conversion, Small Business Marketing, Website Design
Considering a New Website? Make Sure You Ask These 5 Questions Undergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the...
by Jim Higgins | Mar 29, 2017 | Marketing Observations, Small Business Marketing
Marketing Best Practices: Are You Leveraging the Power of Color? Think about it, color appears everywhere in your business. It’s in your logo, it’s on your website, it’s in literally every piece of marketing material you produce. Clearly, it’s...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.