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7 Signs You May Be Ready for a New Company Web Design

7 Signs You May Be Ready for a New Company Web Design

by Jim Higgins | May 16, 2022 | Small Business Marketing, Website Design

7 Signs You May Be Ready for a New Company Web Design Every business owner is proud of their website and love how its unique design helps retain customers and attract new ones. However, there are instances when customers love a company and its products, but don’t feel...
How To Pick The Right Social Media Platforms For Your Business

How To Pick The Right Social Media Platforms For Your Business

by Jim Higgins | Apr 18, 2022 | Small Business Marketing, Social Media Marketing

How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
Web Design: Tips for Converting Your Visitors into Leads

Web Design: Tips for Converting Your Visitors into Leads

by Jim Higgins | Mar 21, 2022 | Conversion, Small Business Marketing, Website Design

Web Design: Tips for Converting Your Visitors into Leads Congratulations on having a clean and concise website that’s easy to navigate! Nevertheless, this is just the beginning. To be truly successful at capturing leads with your website, you need to focus on the...
Best Practices For Optimizing Your Blog Posts For Search Engine Rankings

Best Practices For Optimizing Your Blog Posts For Search Engine Rankings

by Jim Higgins | Feb 21, 2022 | Search Engine Optimization, Small Business Marketing

Best Practices for Optimizing Your Blog Posts for Search Engine RankingsBlogging about your business, and related topics, is fun and prosperous!Blog writing is both an art and a science, which equates to a beautiful dance. When you write a blog, you’re expressing the...
Building Business Citations: What Are They And Why Are They Important?

Building Business Citations: What Are They And Why Are They Important?

by Jim Higgins | Jan 24, 2022 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
The Dos and DON’Ts of Social Media Marketing

The Dos and DON’Ts of Social Media Marketing

by Jim Higgins | Nov 16, 2021 | Small Business Marketing, Social Media Marketing

The Dos and DON’Ts of Social Media MarketingPosting on social media can feel like walking a tightrope. Many marketers don’t post as often as they should because they’re afraid their words will be misconstrued, or they fret about unintentionally offending...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • 7 Signs You May Be Ready for a New Company Web Design
  • How To Pick The Right Social Media Platforms For Your Business
  • Web Design: Tips for Converting Your Visitors into Leads
  • Best Practices For Optimizing Your Blog Posts For Search Engine Rankings
  • Building Business Citations: What Are They And Why Are They Important?

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