by Jim Higgins | Aug 14, 2019 | Digital Marketing, Marketing Strategy, Small Business Marketing
How to Create a Marketing Budget for Your Small BusinessMarketing is an investment, one that just about every business – no matter how big or small – needs to grow. But how much should you spend? And what should you spend it on?It’s OK if you’re not sure. Coming up...
by Jim Higgins | Jul 24, 2019 | Digital Marketing, Search Engine Optimization, Small Business Marketing
How To Perform An SEO Audit In 15 Minutes Or LessWe’ve all heard the old adage that if it ain’t broke, don’t fix it. We get it. Why spend a bunch of time and energy working on something that seems to be working just fine? You’re a small business owner – you have...
by Jim Higgins | Jun 26, 2019 | Small Business Marketing, Social Media Marketing
Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads There’s a reason everyone looks at the social media landscape and declares that you have to pay to play. All these algorithm updates have made it harder than ever for businesses to get their...
by Jim Higgins | Jun 5, 2019 | Marketing Strategy, Small Business Marketing, Website Design
UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don’t have...
by Jim Higgins | May 1, 2019 | Marketing Strategy, Small Business Marketing
How Online Reviews are Powering Small Business Marketing Long gone are the days where customers walk blindly into a small business without having some level of expectation for the product or service they’re about to receive. You can thank sites like Amazon, Yelp...
by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.