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Top 5 Things You Can Do to Market Your Business in 2021

Top 5 Things You Can Do to Market Your Business in 2021

by Jim Higgins | Jan 13, 2021 | Free Marketing Tools, Marketing Strategy, Small Business Marketing

Top 5 Things You Can Do to Market Your Business in 2021 Now that we have bid farewell to 2020, it is important to remain optimistic about the months ahead. Savvy business owners are looking forward to increasing their customer base by redesigning their internet-based...
Valuable Tips for Running a Successful Review Campaign

Valuable Tips for Running a Successful Review Campaign

by Jim Higgins | Dec 16, 2020 | Small Business Marketing

Valuable Tips for Running a Successful Review Campaign After a successful holiday sales season, business owners are eager to read a flood of rave reviews from satisfied customers. However, even happy buyers sometimes need reminded that their product review is...
Strategies for Holiday Marketing

Strategies for Holiday Marketing

by Jim Higgins | Nov 11, 2020 | Marketing Strategy, Small Business Marketing

Strategies for Holiday MarketingNOTE: With this blog we shift our primary focus away from our typical business-to-business marketing topics, to focus more on those client who will be selling online this Holiday season.The holiday season is approaching faster than a...
5 Ways to Write Persuasive Sales Copy

5 Ways to Write Persuasive Sales Copy

by Jim Higgins | Oct 14, 2020 | Content Marketing, Small Business Marketing

5 Ways to Write Persuasive Sales Copy When it comes to marketing, it all starts with sales copy. In large part, it’s your sales copy that determines how successful you’ll be in getting your prospect to take action – responding to an emails, staying on your...
Should I Incorporate Video into My Marketing?

Should I Incorporate Video into My Marketing?

by Jim Higgins | Sep 16, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me?

What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me?

by Jim Higgins | Aug 12, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me? Every hour of every day we are bombarded with images contained in videos, infographics, animations, and other types of pictorial stimuli. Wordy advertisements of yesteryear...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Top 5 Things You Can Do to Market Your Business in 2021
  • Valuable Tips for Running a Successful Review Campaign
  • Strategies for Holiday Marketing
  • 5 Ways to Write Persuasive Sales Copy
  • Should I Incorporate Video into My Marketing?

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