4 Sure Ways to Boost Your Sales this Summer
While it’s hard to believe, we’re already four months into 2016. For many, it’s the first opportunity to truly assess the progress their business is making against annual revenue goals. Whether you’re ahead, behind, or right on track to meet those goals, this is the ideal time to consider what steps you can take to grow your pipeline over the core summer months of June through September. Without proactive marketing planning, it’s easy to find yourself needing to play catch-up just when your buyers are shifting their attention to the holidays and planning for 2017… not a situation you want to be in!
So here are four simple ways to fill up your sales pipeline this summer.
Run A “We Miss You” Campaign
When most business owners think about filling their sales pipeline, their mind immediately goes to finding new customers. However, the quickest and easiest path to additional revenues is almost always through your existing customers.
Take some time to identify the past customers who have “gone dark” on you. Maybe that means you haven’t talked with them in 3 months, maybe a year. Whatever the case for your business, segment these folks out and target them with a nice “We miss you, we want you back” message. This can either be via a nice card sent via US Mail or via email. You might also consider including a special customer-only offer that’s valid for a limited time. It might be just the thing to tip the scale in your favor!