by Jim Higgins | Jul 15, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
by Jim Higgins | Apr 8, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
by Jim Higgins | Mar 15, 2017 | Marketing Ideas, Small Business Marketing
Yes, Even Small Businesses Can Make Video Marketing Work Everyone is talking about video marketing lately. What once was something that secured you “cutting edge” status has become more of a necessity in marketing. Small businesses simply can’t...
by Jim Higgins | Jan 18, 2017 | Marketing Ideas
Visual Content: Why It’s Important for Your Marketing Strategy Scroll through your Facebook feed — what do you see? If it’s anything like ours, it’s filled with photos, videos, and more photos and more videos. Now head over to your Twitter, Instagram and...
by Jim Higgins | May 12, 2016 | Marketing Ideas
4 Sure Ways to Boost Your Sales this Summer While it’s hard to believe, we’re already four months into 2016. For many, it’s the first opportunity to truly assess the progress their business is making against annual revenue goals. Whether you’re ahead, behind, or...
by Jim Higgins | Feb 18, 2016 | Marketing Ideas, Small Business Marketing
4 Guerrilla Marketing Ideas That Just Might Work For You! This week I’m going “GUERRILLA MARKETING.” That’s right. I’m stepping away from the technology-driven marketing strategies that my posts usually cover… and you know what? It feels really good. There’s...
