Creating A Referral Program To Grow Your Small Business For many small businesses, especially those in the outdoor living industry, word-of-mouth is the heartbeat of growth. Homeowners love to share their experiences, whether it’s the deck they finally had built, the...
Sustainable Marketing Practices For Small Businesses For small businesses, especially those in the outdoor living industry, sustainability has become more than just a buzzword. It’s a mindset that shapes how you operate, connect with customers, and tell your story....
How To Run Successful Ad Campaigns On A Small Budget Advertising doesn’t have to break the bank, especially for small outdoor living businesses. Whether you specialize in patios, decks, or complete backyard transformations, there are effective ways to reach your...
The Importance Of Mobile Optimization For Small Businesses In today’s fast-paced digital world, a potential customer’s first impression of your business often comes from the screen of a smartphone. For outdoor living companies, whether you build decks, design patios,...
Innovative Ways To Market Your Small Business In A Digital World The digital world is constantly evolving, and small businesses—especially outdoor living contractors—must stay ahead of the curve to remain competitive. Gone are the days when word-of-mouth marketing...
How To Create Engaging Video Content On A Budget In today’s digital marketing landscape, video content is king. For outdoor living contractors, videos can showcase craftsmanship, demonstrate expertise, and build trust with potential customers. However, many small...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.