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5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers

5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers

by Jim Higgins | Oct 17, 2022 | Marketing Ideas, Marketing Strategy, Small Business Marketing

5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers Business owners everywhere are struggling to get the most out of their budgets as the current economic conditions are forcing everyone to tighten their belts. This is especially true when it comes...
Building Business Citations: What Are They And Why Are They Important?

Building Business Citations: What Are They And Why Are They Important?

by Jim Higgins | Jan 24, 2022 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
Should I Incorporate Video into My Marketing?

Should I Incorporate Video into My Marketing?

by Jim Higgins | Sep 16, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me?

What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me?

by Jim Higgins | Aug 12, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me? Every hour of every day we are bombarded with images contained in videos, infographics, animations, and other types of pictorial stimuli. Wordy advertisements of yesteryear...
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing?

How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing?

by Jim Higgins | Jul 15, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

  How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
Small Business Marketing During the COVID-19 Crisis

Small Business Marketing During the COVID-19 Crisis

by Jim Higgins | Apr 8, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Marketing With Influencers
  • Which Is Better To Market My Business, Google Ads Or Facebook Ads?
  • The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business.
  • 5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers
  • How to Create Content That Your Audience Will Want to Share

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