Thankful For Your Customers: How To Use Appreciation Marketing To Build Loyalty And Referrals Every outdoor living project represents more than a completed deck, patio, pergola, or outdoor kitchen. Behind every installation is a homeowner who placed their trust in...
How to Turn Your Off-Season into a Marketing Powerhouse For many outdoor living companies, the off-season can feel like a welcome opportunity to catch up after months of busy project schedules. While it’s tempting to slow down your marketing efforts when...
Get Ahead Of The Slowdown: Fall Marketing Ideas To Keep Your Outdoor Business GrowingFor many outdoor living companies, the arrival of fall signals a shift in business. The rush of spring and early summer projects begins to slow, homeowners settle back into school and...
How To Stay Ahead Of The Competition With Agile Marketing The outdoor living industry is constantly evolving. New design trends, changing customer expectations, and seasonal fluctuations make it essential for small businesses to adapt quickly. That’s where agile...
Creating A Referral Program To Grow Your Small Business For many small businesses, especially those in the outdoor living industry, word-of-mouth is the heartbeat of growth. Homeowners love to share their experiences, whether it’s the deck they finally had built, the...
Sustainable Marketing Practices For Small Businesses For small businesses, especially those in the outdoor living industry, sustainability has become more than just a buzzword. It’s a mindset that shapes how you operate, connect with customers, and tell your story....
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.