by Jim Higgins | May 12, 2016 | Marketing Ideas
4 Sure Ways to Boost Your Sales this Summer While it’s hard to believe, we’re already four months into 2016. For many, it’s the first opportunity to truly assess the progress their business is making against annual revenue goals. Whether you’re ahead, behind, or...
by Jim Higgins | Apr 26, 2016 | Automation
Why Marketing Automation Makes a Ton of Sense for Small Business There’s no question. Growing a small business is tough work. Owners and employees are required to wear many different hats to effectively meet the demands of serving customers, while also tending to the...
by Jim Higgins | Mar 11, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
by Jim Higgins | Feb 26, 2016 | Google AdWords, Small Business Marketing
Big AdWords Shakeup: Google Says Goodbye to Lower Cost Clicks If you’re one of the 2 million+ businesses using Google AdWords, listen up! Things are about to get ugly. Let me explain. What’s Happening? The recent rumors have been confirmed, Google is...
by Jim Higgins | Feb 18, 2016 | Marketing Ideas, Small Business Marketing
4 Guerrilla Marketing Ideas That Just Might Work For You! This week I’m going “GUERRILLA MARKETING.” That’s right. I’m stepping away from the technology-driven marketing strategies that my posts usually cover… and you know what? It feels really good. There’s...
