by Jim Higgins | Sep 2, 2015 | Google AdWords, Small Business Marketing
Adwords Stats Can Be Overwhelming Lions, tigers and bears, oh my! Impression share, clicks, and conversion rates, oh my! If you’ve used AdWords for any length of time, you know it offers a tremendous amount of data to help guide your efforts. However, the sheer...
by Jim Higgins | Aug 26, 2015 | Google AdWords, Small Business Marketing
Is your AdWords Account Optimized? Google Adwords management isn’t for the faint at heart. In order to avoid overspending, it’s important that your account be setup properly from the start and that you spend time every week analyzing your results and taking steps to...
by Jim Higgins | Jul 29, 2015 | Google AdWords
AdWords Quality Score Reporting If you’re in the process of making modifications to your AdWords account, you may have walked into a surprise this morning! All the great work you’re doing to create tightly aligned keywords, ad groups, ad copy, and landing pages was...
by Jim Higgins | May 5, 2015 | Google AdWords
Want to Guarantee AdWords Success? Those of you that know me know I’m motivated to help marketers think more like CEOs. In my opinion, it’s a mindset that’s still woefully lacking among many marketing folks, even though we’re often sitting right on top of the data...
by Jim Higgins | Apr 15, 2015 | Google AdWords
Set Up Adwords Conversion Tracking We’ve covered a lot of ground related to AdWords over the last few weeks. If you’re currently (or soon will be) managing your company’s AdWords efforts, make sure you check out the previous posts in this series… they cover what I...
by Jim Higgins | Apr 8, 2015 | Google AdWords
Don’t Forget About Your Adwords Landing Pages! This week I’m continuing a series of posts focused on Google AdWords. However, this post is a little different… it addresses an important topic OUTSIDE your AdWords account. By “outside”, I mean where your AdWords ads...
