by Jim Higgins | Oct 26, 2016 | Google AdWords, Small Business Marketing
Adwords 101: Three Essentials For Every Successful AdWords Account From small business to the Fortune 500, Google Adwords is one of the most commonly used types of online advertising. When done right, it’s a powerful advertising platform that works very well to...
by Jim Higgins | Feb 26, 2016 | Google AdWords, Small Business Marketing
Big AdWords Shakeup: Google Says Goodbye to Lower Cost Clicks If you’re one of the 2 million+ businesses using Google AdWords, listen up! Things are about to get ugly. Let me explain. What’s Happening? The recent rumors have been confirmed, Google is...
by Jim Higgins | Feb 3, 2016 | Google AdWords, Small Business Marketing
Google AdWords Strategy: Are Smart Goals Right for You? About a month ago, Google introduced a new feature within Analytics called Smart Goals. In this post, I want to briefly explain what the Smart Goals capability is all about, and why it may (or may not) make...
by Jim Higgins | Nov 11, 2015 | Google AdWords, Small Business Marketing
InfoGraphic: 15 IMPRESSIVE Years of Google AdWords Last week, Google quietly celebrated AdWords’ 15th birthday. In a span of 15 years, AdWords has evolved from a promising idea to the “go-to” marketing tactic for millions of small businesses (of course it’s also made...
by Jim Higgins | Oct 2, 2015 | Google AdWords
Negative Keywords in AdWords If you’re like most folks managing their own Google AdWords account, your time and attention probably gravitates toward keywords… which keywords prospects are using to find products and services like yours. That makes perfect sense. ...
by Jim Higgins | Sep 16, 2015 | Google AdWords, Small Business Marketing
Don’t put your Google AdWords display ads on auto pilot! Google Adwords Display Network Ads provide a means of putting a nice visual in front of your potential customers. Different than the Search Network Ads (which allow for only text), Display Network ads can...
