AlignMark Project Overview…

Higgins Marketing Group partnered with AlignMark across a number of areas including marketing strategy, core messaging, website design, marketing automation, and Google AdWords. The website design project called for tighter sales copy, a cleaner and more visually engaging look, and a focus on generating more sales leads.

Want to see more?  Visit AlignMark’s website at

AlignMark’s take on things…


“Partnering with HMG, we gained all the value of an entire marketing department without most of the costs. HMG helped us create a marketing strategy and content, geared for today’s prospects and buyers. HMG took the lead on the execution of the strategy and we immediately saw a ROI in terms of new leads and sales. As a valued and trusted member of our team, we will continue to use HMG as our outsourced marketing department.”


Cabot Jaffee, Ph.D.

President and CEO, AlignMark

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