7 Signs You May Be Ready for a New Company Web Design
Every business owner is proud of their website and love how its unique design helps retain customers and attract new ones.
However, there are instances when customers love a company and its products, but don’t feel the same about its website. There are various reasons for this, but customers rarely express their displeasure unless asked. They’ll simply stop shopping at that online store.
Don’t let this happen to your business!
If you notice the following signs, it’s time to freshen up your web design!
Technology is great, but it seems like every time we turn around, it’s getting updated and business owners end up with outdated web designs.
Don’t get left in the pixel dust! Recognize the signs that your web design is defunct.
If your web design isn’t mobile friendly, you’re losing out on valuable business.
According to Techjury.net, 77% of Americans have smartphones and 62% of them use the device to make purchases.
If your website can’t be viewed on a smartphone, your company might as well be invisible to half of online shoppers. One glaring reason for this has to do with Google’s so called “Mobilegeddon” update. Once Google rolled this out, websites that aren’t mobile friendly are not featured in their SEO results.
Google recommends going with a responsive web design because your website will appear properly on smart phones, tablets, and computers.
You can check for common mobile issues by going to the Google Search Console and clicking on the Mobile Usability tab.
Revamping your web design to make it viewable on mobile devices is by far the smartest improvement you can make to your web design right now to increase your business.
Your web design is over 2 years old.
If you’ve been using the same web design for two years or more, it’s most likely outdated.
While your current web design may give you and some of your visitors that comfy old slipper feeling, most of your customers are probably bored with it. By updating your website with a fresh design, you’ll re-energize your business and invigorate your customers.
Your website is slow to load.
When your webpage is sluggish or times out, this is a definitive sign that it’s time for a website redesign.
If your homepage takes longer than three seconds to load, it’s too slow. To put this into perspective, for every second your website fails to load, you will have 11% fewer page views, 16% reduction in customer satisfaction, and 7% fewer conversions.
People want everything right away and aren’t going to wait for a website to finish loading. They’ll simply move on.
Test your website’s speed by visiting WebPageTest. Once you enter your web address, the site will tell you how long it takes to load. WebPageTest can also provide in-depth metrics by analyzing the anatomy of your webpage.
You can also use Google’s PageSpeed Insights (PSI) to discover more about your webpage. It provides reports on how fast your web design loads on both mobile and desktop devices. It also suggests ways your page can be improved.
One surefire way of speeding up the download speed of your site is to use a Content Delivery Network (CDN). This is a geographically distributed group of servers that work together to provide efficient delivery of Internet content. Cloudflare is a reliable CDN that’s free to use.
Other ways to increase your web design’s download speed involve compressing images and choosing a light-weight theme. However, the sluggishness of your website may be the fault of your hosting provider. Before you change your website host, try other avenues first.
Once your web design is in the fast lane, your business will increase exponentially.
Your content isn’t receiving any views.
An interesting blog is a great way to keep customers engaged.
If you’ve been neglecting your blog, start brainstorming content to write about. If you need help coming up with ideas, research trending topics within your industry. This is a great way to find fascinating subject matter that will draw customers in.
Your blog posts don’t have to be 2000 words in length. They just need to include a few paragraphs that are interesting and factual, and don’t be afraid to get personal. Your customers will enjoy reading about your crazy weekend or the last road trip you took. Remember, people buy from people, so let your visitors get to know you!
Every time you publish a blog, send a link to your email subscribers, so they know to check it out.
You’re in awe of your competitors’ websites.
Your competitors should be admiring your website!
Take the time to jot down what you admire about each of your competitors’ web design. Observe how they use colors and graphics to draw the viewer’s eye to important features. What font do they use? What content are they featuring?
Once you’ve redesigned your website, you’ll begin attracting your competitors’ customers!
Your website is glitchy.
Nothing chases away customers faster than website bugs, so do what you can to eradicate them.
Repairing glitches can be complicated if you aren’t knowledgeable about coding. Nevertheless, broken links are a common cause of website problems and can usually be fixed simply and easily.
Check for broken links in your web design by running a checkup on your site. If the report comes back showing that one or more links is broken or not working, remove it. Once the problematic link is gone, so is the glitch.
You have a new marketing plan or business model.
When your business strategy changes, it makes sense to update your web design. How much you modify your web design depends on much your business is changing.
When you have a new marketing plan, focus on incorporating this into your homepage by including popups requesting action from users.
If you’re intent on attracting customers with a blog, create a web design that puts your blog front and center. Popups come in handy here, too, because they can entice customers to sign up to receive notifications about your new blog entries.
Refresh your company with a new web design!
Changing your company’s web design is an exciting endeavor. While it’s important to do this for the reasons discussed above and boost business, it will also reinvigorate you!
As business owners, we are consumed with figuring out ways to increase business and secure new customers. While we want everyone to love our company, oftentimes we fail to reignite the love we feel about our own business.
Once your new web design is complete, you’ll feel the same excitement you experienced when you started your company. Your new web design will communicate to your customers that you adore what you do, and you’re determined to do everything possible to exceed their expectations.
If you’re ready to revamp your company’s web design, Higgins Marketing Group can help. Contact us for a pressure-free chat about the techniques we’ll implement to create the perfect web design to make your business shine.
Not sure yet? Check out our work and let us know when you’re ready.