by Jim Higgins | May 18, 2017 | Conversion, Small Business Marketing, Website Design
Considering a New Website? Make Sure You Ask These 5 Questions Undergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the... 
by Jim Higgins | Apr 21, 2017 | Conversion, Website Design
3 Simple Ways to Increase Conversions on Your Website You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure... 
by Jim Higgins | Mar 22, 2017 | Small Business Marketing, Website Design
6 Signs Your Business’ Website is In Need of a Redesign When you’re looking for a product or service, whether it’s a new restaurant, a company to fix your AC, or software to help improve some aspect of your business, where do you go to find it? The... 
by Jim Higgins | Feb 1, 2017 | Small Business Marketing, Website Design
3 Website Metrics Every Small Business Owner Should Track We’ve talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you’ll find... 
by Jim Higgins | Nov 2, 2016 | Website Design
5 Ways Your Website Might Be Failing to Deliver the Goods! I want to start with a simple question… and one that I want you to consider seriously. Are you 100% satisfied with the way your website looks and functions… YOU KNOW it both educates your visitors AND truly... 
by Jim Higgins | Aug 18, 2016 | Marketing Messaging, Small Business Marketing, Website Design
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead).... 
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.