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Should I Add a Chatbot to My Website?

Should I Add a Chatbot to My Website?

by Jim Higgins | May 13, 2020 | Marketing Automation, Marketing Strategy, Small Business Marketing, Website Design

Should I Add a Chatbot to My Website?Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Systems that greet and assist prospects and customers. For example, when a website visitor has a question or wants to place an order, the...
Achieve Greater Success with These Web Design Best Practices

Achieve Greater Success with These Web Design Best Practices

by Jim Higgins | Jan 22, 2020 | Marketing Strategy, Small Business Marketing, Website Design

Achieve Greater Success with These Web Design Best Practices As we begin a new decade, small business owners are smart to stay on the cutting edge by making sure their websites are formatted correctly and engaging to all who visit. After all, people are more tech...
What is Domain Authority and Why Does it Matter?

What is Domain Authority and Why Does it Matter?

by Jim Higgins | Nov 13, 2019 | Search Engine Optimization, Small Business Marketing, Website Design

What is Domain Authority and Why Does it Matter? When it comes to consumers searching online for a product or service, the question you’re always asking yourself is – Is my business showing up in the search results? And is it showing up ahead of my competitors? That’s...
The 3 Things All High-Converting Forms Have in Common

The 3 Things All High-Converting Forms Have in Common

by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design

  The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
UX Mistakes That Are Driving Traffic Away From Your Website

UX Mistakes That Are Driving Traffic Away From Your Website

by Jim Higgins | Jun 5, 2019 | Marketing Strategy, Small Business Marketing, Website Design

UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don’t have...
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?

So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?

by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design

So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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