by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design
The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
by Jim Higgins | Jun 5, 2019 | Marketing Strategy, Small Business Marketing, Website Design
UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don’t have...
by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
by Jim Higgins | Sep 12, 2018 | Small Business Marketing, Website Design
3 Design Trends Coming to a Website Near You! In our opinion, one of the best things about web design is that it’s always changing. Sure, that introduces some challenges, but it also keeps things fresh and interesting. It seems there are always new layouts, color...
by Jim Higgins | May 23, 2018 | Small Business Marketing, Website Design
5 Web Pages that Every Small Business Website Needs When it comes to web development, one of the biggest things we see small business owners get stuck with is CONTENT. What should be on my home page? Do I really need a blog? What about testimonials, where should they...
by Jim Higgins | May 18, 2017 | Conversion, Small Business Marketing, Website Design
Considering a New Website? Make Sure You Ask These 5 QuestionsUndergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the next...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.