by Jim Higgins | Jan 22, 2020 | Marketing Strategy, Small Business Marketing, Website Design
Achieve Greater Success with These Web Design Best Practices As we begin a new decade, small business owners are smart to stay on the cutting edge by making sure their websites are formatted correctly and engaging to all who visit. After all, people are more tech...
by Jim Higgins | Nov 13, 2019 | Search Engine Optimization, Small Business Marketing, Website Design
What is Domain Authority and Why Does it Matter? When it comes to consumers searching online for a product or service, the question you’re always asking yourself is – Is my business showing up in the search results? And is it showing up ahead of my competitors? That’s...
by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design
The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
by Jim Higgins | Jun 5, 2019 | Marketing Strategy, Small Business Marketing, Website Design
UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don’t have...
by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
by Jim Higgins | Sep 12, 2018 | Small Business Marketing, Website Design
3 Design Trends Coming to a Website Near You! In our opinion, one of the best things about web design is that it’s always changing. Sure, that introduces some challenges, but it also keeps things fresh and interesting. It seems there are always new layouts, color...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.