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Reasons Why Your Business Still Needs a Solid Website

Reasons Why Your Business Still Needs a Solid Website

by Jim Higgins | Mar 8, 2021 | Small Business Marketing, Website Design

Reasons Why Your Business Still Needs a Solid Website In an ever-changing world, businesses of all sizes need informative and attractive websites to anchor their business and demonstrate to customers that their company has strength and stability. Even if you think you...
Landing Page Must-Haves to Convert More Visitors

Landing Page Must-Haves to Convert More Visitors

by Jim Higgins | Feb 10, 2021 | Conversion, Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design

Landing Page Must-Haves to Convert More Visitors Landing pages are essential business tools. However, if they are not designed with specific features, they will fail at converting visitors into customers. To ensure success at keeping potential customers from going...
Should I Add a Chatbot to My Website?

Should I Add a Chatbot to My Website?

by Jim Higgins | May 13, 2020 | Marketing Automation, Marketing Strategy, Small Business Marketing, Website Design

Should I Add a Chatbot to My Website?Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Systems that greet and assist prospects and customers. For example, when a website visitor has a question or wants to place an order, the...
Achieve Greater Success with These Web Design Best Practices

Achieve Greater Success with These Web Design Best Practices

by Jim Higgins | Jan 22, 2020 | Marketing Strategy, Small Business Marketing, Website Design

Achieve Greater Success with These Web Design Best Practices As we begin a new decade, small business owners are smart to stay on the cutting edge by making sure their websites are formatted correctly and engaging to all who visit. After all, people are more tech...
What is Domain Authority and Why Does it Matter?

What is Domain Authority and Why Does it Matter?

by Jim Higgins | Nov 13, 2019 | Search Engine Optimization, Small Business Marketing, Website Design

What is Domain Authority and Why Does it Matter? When it comes to consumers searching online for a product or service, the question you’re always asking yourself is – Is my business showing up in the search results? And is it showing up ahead of my competitors? That’s...
The 3 Things All High-Converting Forms Have in Common

The 3 Things All High-Converting Forms Have in Common

by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design

  The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Best Way for Local Businesses to Get Found on Google
  • Reasons Why Your Business Still Needs a Solid Website
  • Landing Page Must-Haves to Convert More Visitors
  • Top 5 Things You Can Do to Market Your Business in 2021
  • Valuable Tips for Running a Successful Review Campaign

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