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Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads

Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads

by Jim Higgins | Jun 26, 2019 | Small Business Marketing, Social Media Marketing

Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads There’s a reason everyone looks at the social media landscape and declares that you have to pay to play. All these algorithm updates have made it harder than ever for businesses to get their...
UX Mistakes That Are Driving Traffic Away From Your Website

UX Mistakes That Are Driving Traffic Away From Your Website

by Jim Higgins | Jun 5, 2019 | Marketing Strategy, Small Business Marketing, Website Design

UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don’t have...
5 SEO Ranking Factors You Might be Overlooking

5 SEO Ranking Factors You Might be Overlooking

by Jim Higgins | Dec 5, 2018 | Marketing Strategy, Search Engine Optimization, Small Business Marketing

5 SEO Ranking Factors You Might be OverlookingSo… exactly how many ranking factors does Google look at when deciding whether they’re going to list your website in a user’s search result? It’s a great question and one that we wish we had a definitive answer...
Which Social Media Channels Should I Use for My Small Business?

Which Social Media Channels Should I Use for My Small Business?

by Jim Higgins | Oct 17, 2018 | Marketing Strategy, Small Business Marketing, Social Media Marketing

Which Social Media Channels Should I Use for My Small Business? One of the most common questions we get from our clients is “which social media channels are best to help grow our business?” And it’s a great question to be asking. Blindly establishing and maintaining a...
3 Design Trends Coming to a Website Near You!

3 Design Trends Coming to a Website Near You!

by Jim Higgins | Sep 12, 2018 | Small Business Marketing, Website Design

3 Design Trends Coming to a Website Near You! In our opinion, one of the best things about web design is that it’s always changing. Sure, that introduces some challenges, but it also keeps things fresh and interesting. It seems there are always new layouts, color...
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About Me

I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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