by Jim Higgins | Jul 20, 2021 | Digital Marketing, Marketing Strategy, PPC Advertising, Small Business Marketing
How to be Successful Using Google Ads This Year and Beyond Google Ads is much smarter than it was a few years ago. In addition to new analytics, Google has enhanced its internet marketing platform to involve automation and machine learning. These sophisticated tools...
by Jim Higgins | May 24, 2021 | Search Engine Optimization, Small Business Marketing
6 Tips to Optimize Your Blog Posts for SEO You may have one of the most informative and beautifully written blogs on the internet, but if your blog posts aren’t near the top of search results, the size of your audience will remain limited. There are many techniques...
by Jim Higgins | Feb 10, 2021 | Conversion, Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design
Landing Page Must-Haves to Convert More Visitors Landing pages are essential business tools. However, if they are not designed with specific features, they will fail at converting visitors into customers. To ensure success at keeping potential customers from going...
by Jim Higgins | Jan 13, 2021 | Free Marketing Tools, Marketing Strategy, Small Business Marketing
Top 5 Things You Can Do to Market Your Business in 2021 Now that we have bid farewell to 2020, it is important to remain optimistic about the months ahead. Savvy business owners are looking forward to increasing their customer base by redesigning their internet-based...
by Jim Higgins | Dec 16, 2020 | Small Business Marketing
Valuable Tips for Running a Successful Review Campaign After a successful holiday sales season, business owners are eager to read a flood of rave reviews from satisfied customers. However, even happy buyers sometimes need reminded that their product review is...
