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4 Ways Marketing Automation Can Boost Your Small Business

4 Ways Marketing Automation Can Boost Your Small Business

by Jim Higgins | Oct 15, 2015 | Automation, Nurturing

Marketing Automation for Your Small Business If there’s one thing I’ve found from growing my own company and working with many other small businesses, it’s that there are NEVER enough resources to accomplish everything we’d like (or at least to accomplish them as...
Playing Hard to Get. 3 Reasons to Engage in Inbound Marketing.

Playing Hard to Get. 3 Reasons to Engage in Inbound Marketing.

by Jim Higgins | Sep 23, 2015 | Automation, Nurturing, Small Business Marketing

Reasons to Engage in Inbound Marketing If you’ve ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don’t know is that playing hard to get works in marketing just...
How Frequently Should You Send Lead Nurturing Emails?

How Frequently Should You Send Lead Nurturing Emails?

by Jim Higgins | Feb 25, 2015 | Automation, Nurturing, Small Business Marketing

Sending Lead Nurturing Emails Today’s marketing automation and lead nurturing technologies are powerful! I’ll admit… with all the awesome functionality, it’s easy to get sucked in. What starts out as a simple email sequence can quickly become layers of business rules,...

About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Top 5 Things You Can Do to Market Your Business in 2021
  • Valuable Tips for Running a Successful Review Campaign
  • Strategies for Holiday Marketing
  • 5 Ways to Write Persuasive Sales Copy
  • Should I Incorporate Video into My Marketing?

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