by Jim Higgins | Oct 15, 2015 | Automation, Nurturing
Marketing Automation for Your Small Business If there’s one thing I’ve found from growing my own company and working with many other small businesses, it’s that there are NEVER enough resources to accomplish everything we’d like (or at least to accomplish them as...
by Jim Higgins | Sep 23, 2015 | Automation, Nurturing, Small Business Marketing
Reasons to Engage in Inbound Marketing If you’ve ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don’t know is that playing hard to get works in marketing just...
by Jim Higgins | Feb 25, 2015 | Automation, Nurturing, Small Business Marketing
Sending Lead Nurturing Emails Today’s marketing automation and lead nurturing technologies are powerful! I’ll admit… with all the awesome functionality, it’s easy to get sucked in. What starts out as a simple email sequence can quickly become layers of business rules,...
