by Jim Higgins | May 13, 2020 | Marketing Automation, Marketing Strategy, Small Business Marketing, Website Design
Should I Add a Chatbot to My Website?Chatbots are a type of artificial intelligence known as Conversational Agents or Dialog Systems that greet and assist prospects and customers. For example, when a website visitor has a question or wants to place an order, the...
by Jim Higgins | Sep 13, 2017 | Automation, Small Business Marketing
10 Email Marketing Do’s and Don’ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It’s the channel with the highest marketing ROI — for every $1 spent,...
by Jim Higgins | Jul 12, 2017 | Automation, Marketing Messaging, Small Business Marketing
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
by Jim Higgins | May 24, 2017 | Automation
7 Steps to a Successful Marketing Automation Campaign We’ve talked a lot about marketing automation in the past. We’ve written about signs that automation makes sense for you, how it can benefit your business. We’ve even gone so far as to say...
by Jim Higgins | Mar 8, 2017 | Automation, Small Business Marketing
Small Business Marketing: Cracking the Email Frequency Code “How often should I send emails to my customers?” This is a question we get a lot, and we totally understand why. No one wants to spam their customers, after all. Blowing up someone’s inbox...
by Jim Higgins | Dec 2, 2016 | Automation, Small Business Marketing
Need More From Your Sales Team? Consider Marketing Automation. If there’s one thing I’ve learned over the years, it’s that no two small businesses are the same. They all have unique challenges and opportunities. However, if you’re a business owner committed to growing...
