by Jim Higgins | Sep 13, 2017 | Automation, Small Business Marketing
10 Email Marketing Do’s and Don’ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It’s the channel with the highest marketing ROI — for every $1 spent,...
by Jim Higgins | Jul 12, 2017 | Automation, Marketing Messaging, Small Business Marketing
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
by Jim Higgins | May 24, 2017 | Automation
7 Steps to a Successful Marketing Automation Campaign We’ve talked a lot about marketing automation in the past. We’ve written about signs that automation makes sense for you, how it can benefit your business. We’ve even gone so far as to say...
by Jim Higgins | Mar 8, 2017 | Automation, Small Business Marketing
Small Business Marketing: Cracking the Email Frequency Code “How often should I send emails to my customers?” This is a question we get a lot, and we totally understand why. No one wants to spam their customers, after all. Blowing up someone’s inbox...
by Jim Higgins | Dec 2, 2016 | Automation, Small Business Marketing
Need More From Your Sales Team? Consider Marketing Automation. If there’s one thing I’ve learned over the years, it’s that no two small businesses are the same. They all have unique challenges and opportunities. However, if you’re a business owner committed to growing...
by Jim Higgins | Aug 5, 2016 | Automation, Small Business Marketing
Small Business and Marketing Automation: A Match Made in Heaven! For most small businesses, every lead and every contact is vitally important. But, let’s be honest – most are strapped for resources and they’re working crazy hard to manage the day-to-day of their...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.