Ways to Generate More Leads Using Content Marketing

Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative.

Content marketing is your opportunity to educate and entertain your audience while proving you’re a trusted expert in your field. Once your audience knows that you know what you’re talking about, they will feel comfortable about providing their contact information. When they’re enjoying the content you’re presenting, the chance of this happening multiplies threefold.

There’s more to content marketing than meets the eye!

Content marketing is both an art and a science. While you don’t have to be a talented writer or videographer to produce content that attracts leads, you need to conduct some research to figure out who is your target audience and what is going to attract their attention. Once you understand the “who,” you can confidently move forward with the “what.”

Poll your audience to determine what sort of content to create and how to deliver it.

Content marketing is a lot like your customers—they come in many forms.

Before deciding on the type of content marketing you should be focusing on, you need to understand your target audience. The easiest way to discover more about your customers is to talk to them. One way to get the conversation started is by creating a Facebook post inquiring how they prefer to consume information. Another way is to conduct a survey. If a large percentage of your audience enjoys reading, you’ll know that writing a blog or newsletter will hold their attention. If most of the respondents admit that they like watching videos over reading, you should direct your energy toward creating vlogs or informative videos to keep them coming back for more.

It may behoove you to use more than one kind of content marketing, so you can capture the attention of those who prefer to read information as well as those who like watching videos.

Before long, you will begin to see a substantial increase in leads, but not just any leads. These will be qualified leads because they trust you enough to provide their information because they’re interested in purchasing from you.

Give yourself credit!

One of the mistakes content marketers make is failing to refer to their business halfway through the blog, vlog, or newsletter.

Content marketing can be so interesting that it has the power to distract the reader or viewer into forgetting that the material is being brought to them by your business. Reminding them in the middle of the blog or video will reel them back in, so they are more likely to become a lead.

It’s extremely beneficial to inject a call to action somewhere in the middle of your media. After all, if the audience is captivated by your content, they will most likely provide their email, so they can receive more of the same.

Another reason it’s important to give the audience a nudge halfway through the content is because, for whatever reason, they may not make it to the conclusion to see your contact info. When this happens, the chance of them becoming a qualified lead is drastically reduced.

Higgins Marketing Group can help you create content marketing that delivers results! Just ask us how.

People don’t appreciate pushy salespeople.

Content marketing is considered a soft sell because it only demands the audience’s attention and politely asks for their contact information.

Content marketing should never ask the reader or viewer to buy something. It’s designed to inform the audience and gain their trust. Once these objectives are achieved, the person will most likely become a qualified lead and soon make the transition into becoming a loyal customer.

Shine a spotlight on the success of your business!

Content marketing not only allows you to position yourself as an expert in your field, but it also provides the perfect opportunity to highlight your achievements.

Don’t be shy about your successes! If your business has yet to accumulate a persuasive number of positive reviews, it’s up to you to shamelessly publicize your accomplishments, which can include awards, inventions, and the joy you feel about acquiring your 1000th follower.

Discuss facts and studies to solidify your status as an expert in your field.

Including data-backed information in your blogs and videos will demonstrate to your audience that you’re up-to-date on the latest facts related to your industry.

People enjoy receiving verifiable information from professionals and will be swayed to follow them because they view them as a trustworthy source. After all, it’s difficult navigating the mountains of information we’re confronted with daily. Therefore, when we find someone who’s well read, performs thorough research, and takes the time to relay this information, we find ourselves drawn to them and supportive of their efforts. Before long, you will be rewarded with loyal customers who are sharing your content with their friends and family.

Content marketing is where it’s at!

Content marketing is so special and worthwhile because it provides a variety of ways to ensure you’re capturing qualified leads that become loyal customers.

Remember, people buy from people, not businesses. This is especially true when the vendor is friendly, responsive, and takes the time to educate others. Once you begin acquiring leads, follow through by keeping your content fresh and responding promptly to inquiries, emails, and comments. Soon, you’ll have followers who appreciate your business and are eager to support it by purchasing your valuable products and/or services.

If you’re ready to attract qualified leads using effective content marketing strategies, Higgins Marketing Group can help. Contact us for a pressure-free chat about how we can aid your business in earning the attention and respect it deserves.

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