by Jim Higgins | Aug 14, 2019 | Digital Marketing, Marketing Strategy, Small Business Marketing
How to Create a Marketing Budget for Your Small BusinessMarketing is an investment, one that just about every business – no matter how big or small – needs to grow. But how much should you spend? And what should you spend it on?It’s OK if you’re not sure. Coming up...
by Jim Higgins | Jun 5, 2019 | Marketing Strategy, Small Business Marketing, Website Design
UX Mistakes That Are Driving Traffic Away From Your Website Let’s say you are offering the best product/service in your industry. Your pricing is competitive, your SEO is top notch, and your online reviews are stellar. All of that is great! But if you don’t have...
by Jim Higgins | May 1, 2019 | Marketing Strategy, Small Business Marketing
How Online Reviews are Powering Small Business Marketing Long gone are the days where customers walk blindly into a small business without having some level of expectation for the product or service they’re about to receive. You can thank sites like Amazon, Yelp...
by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
by Jim Higgins | Dec 5, 2018 | Marketing Strategy, Search Engine Optimization, Small Business Marketing
5 SEO Ranking Factors You Might be OverlookingSo… exactly how many ranking factors does Google look at when deciding whether they’re going to list your website in a user’s search result? It’s a great question and one that we wish we had a definitive answer...
by Jim Higgins | Oct 17, 2018 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Which Social Media Channels Should I Use for My Small Business? One of the most common questions we get from our clients is “which social media channels are best to help grow our business?” And it’s a great question to be asking. Blindly establishing and maintaining a...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.