by Jim Higgins | Mar 1, 2017 | Marketing Strategy, Small Business Marketing
The 5 Things You Need to Establish Your Small Business’ Brand Identity There are a lot of small business owners out there who think they don’t need a “brand” to market their business. They have a logo, don’t they? Isn’t that good enough?... 
by Jim Higgins | Nov 10, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: Start Reflecting NOW for a More Successful 2017 So here we are, only a few weeks until the close of another year. While it’s not time to take your foot of the gas just yet, it IS time to start thinking about next year’s game plan. Maybe you’re completely... 
by Jim Higgins | Oct 12, 2016 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Are You Committing One of These 5 Common Small Business Marketing Blunders? Marketing can prove to be one of the biggest challenges a small business will face. Unique differentiators, messaging, design, email, social, PPC, budgeting, measuring results – it can all be... 
by Jim Higgins | Sep 28, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
Does a Small Business Really Need a Marketing Plan? There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for... 
by Jim Higgins | Mar 11, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another... 
by Jim Higgins | Jan 13, 2016 | Marketing Strategy, Small Business Marketing
The 8 Elements of Small Business Marketing Success If there one thing we’ve learned from working with numerous small businesses on their marketing strategies, it’s this: There is way too much noise and confusion. Business owners and marketing directors are... 
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.