by Jim Higgins | Jul 14, 2025 | Content Marketing, Marketing Strategy, Small Business Marketing
Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors As we enter 2025, content marketing remains one of the most effective ways for outdoor living contractors to attract and engage potential customers. With evolving consumer behaviors and...
by Jim Higgins | Jun 9, 2025 | Digital Marketing, Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
Local SEO Tips To Get Your Small Business Noticed For outdoor living contractors, being visible in local search results is crucial to attracting homeowners in your service area. Whether you specialize in patios, decks, outdoor kitchens, or landscaping, Local SEO...
by Jim Higgins | May 12, 2025 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors Email marketing remains one of the most effective and affordable digital marketing strategies for small businesses, including outdoor living contractors. With the right...
by Jim Higgins | Apr 15, 2025 | Branding, Marketing Strategy, Small Business Marketing
Building A Strong Brand Identity In 2025: A Guide For Outdoor Living ContractorsIn 2025, standing out in the competitive outdoor living industry requires more than just high-quality craftsmanship—it demands a strong, recognizable brand identity. Whether you specialize...
by Jim Higgins | Mar 10, 2025 | Marketing Game Plan, Marketing Ideas, Marketing Strategy, Small Business Marketing
Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn’t just about spreading the word—it’s about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether...
by Jim Higgins | Feb 10, 2025 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Social Media Strategies for Small Businesses in 2025 As we step into 2025, social media continues to evolve as an essential tool for small businesses to connect with customers, build their brand, and drive sales. For outdoor living companies, platforms like Instagram,...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.