by Jim Higgins | May 15, 2023 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
by Jim Higgins | Mar 21, 2023 | Marketing Ideas, Marketing Strategy, Small Business Marketing
Customer Retention Strategies Successful business owners use time tested marketing tactics to attract new customers. However, gaining fresh business doesn’t carry much weight if it doesn’t lead to future purchases. Creating a solid business foundation involves...
by Jim Higgins | Jan 16, 2023 | Marketing Strategy, Small Business Marketing
Marketing With Influencers Ever since the advent of advertising, businesses have prospered by using various marketing techniques. As we enter 2023, influencer marketing is trending across all industries as the fastest growing digital content-driven advertising...
by Jim Higgins | Dec 19, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
Which Is Better To Market My Business, Google Ads Or Facebook Ads? When small businesses want to gain exposure and generate revenue in cyberspace, they feature ads on Facebook and Google. However, Facebook Ads and Google Ads are not identical, so it’s important to...
by Jim Higgins | Nov 21, 2022 | Marketing Strategy, Small Business Marketing
The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business. Customer testimonials are one of the most powerful marketing tools available to businesses. In fact, Big Commerce reports that business owners who regularly use...
by Jim Higgins | Oct 17, 2022 | Marketing Ideas, Marketing Strategy, Small Business Marketing
5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers Business owners everywhere are struggling to get the most out of their budgets as the current economic conditions are forcing everyone to tighten their belts. This is especially true when it comes...
