by Jim Higgins | May 1, 2019 | Marketing Strategy, Small Business Marketing
How Online Reviews are Powering Small Business Marketing Long gone are the days where customers walk blindly into a small business without having some level of expectation for the product or service they’re about to receive. You can thank sites like Amazon, Yelp...
by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
by Jim Higgins | Dec 5, 2018 | Marketing Strategy, Search Engine Optimization, Small Business Marketing
5 SEO Ranking Factors You Might be OverlookingSo… exactly how many ranking factors does Google look at when deciding whether they’re going to list your website in a user’s search result? It’s a great question and one that we wish we had a definitive answer...
by Jim Higgins | Oct 17, 2018 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Which Social Media Channels Should I Use for My Small Business? One of the most common questions we get from our clients is “which social media channels are best to help grow our business?” And it’s a great question to be asking. Blindly establishing and maintaining a...
by Jim Higgins | Jul 11, 2018 | Content Marketing, Marketing Strategy, Small Business Marketing
Why a Content Marketing Strategy is a Must-Have for any Small Business There once was a time when content marketing was something you did to set yourself apart from everyone else. Because nothing said “look how cool/different/trendy our business is!” like a blog. You...
by Jim Higgins | Jan 3, 2018 | Marketing Strategy, Small Business Marketing
3 Marketing Stats You Need to Know for 2018 The new year is here, which means it’s already time to get started on executing your 2018 marketing strategy. The best place to start is with a review of last year’s marketing efforts. What worked? What didn’t? Did you hit...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.