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Bad Customer Reviews? Here Are 10 Tips To Respond Effectively

Bad Customer Reviews? Here Are 10 Tips To Respond Effectively

by Jim Higgins | Nov 27, 2023 | Marketing Strategy, Small Business Marketing

Bad Customer Reviews? Here Are 10 Tips To Respond Effectively If you’re stressed about the possibility of receiving bad customer reviews, you’re not alone. Afterall, it’s not a matter of ‘if,’ but ‘when’ a customer will voice their displeasure about a product or...
Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business

Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business

by Jim Higgins | Oct 16, 2023 | Marketing Strategy, Small Business Marketing

Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business When people consider buying an item from a store, many shoppers base their final decision on customer testimonials. Oftentimes, reading what other customers have said about their...
Remarketing…What Is It And How Can It Deliver Results For Your Business?

Remarketing…What Is It And How Can It Deliver Results For Your Business?

by Jim Higgins | Sep 25, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Remarketing… What Is It And How Can It Deliver Results For Your Business? If you’re searching for an ideal way to reel in customers, look no further! Remarketing is a digital marketing strategy that involves targeting individuals that have previously interacted a...
Facebook Lookalike Audiences: What Are They And How Do I Use Them?

Facebook Lookalike Audiences: What Are They And How Do I Use Them?

by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing

Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
Tips For Getting The Most Out Of Your Google Business Profile

Tips For Getting The Most Out Of Your Google Business Profile

by Jim Higgins | Jul 17, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Tips For Getting The Most Out Of Your Google Business Profile Millions of people depend on Google every day to find and learn about businesses in their local area. Your Google Business Profile is more than just a snapshot of who you are and what your business...
Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

by Jim Higgins | May 15, 2023 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Bad Customer Reviews? Here Are 10 Tips To Respond Effectively
  • Customer Testimonials: How To Collect Them, And Why They Are Critical To Your Business
  • Remarketing…What Is It And How Can It Deliver Results For Your Business?
  • Facebook Lookalike Audiences: What Are They And How Do I Use Them?
  • Tips For Getting The Most Out Of Your Google Business Profile

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