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How to Create Content That Your Audience Will Want to Share

How to Create Content That Your Audience Will Want to Share

by Jim Higgins | Sep 19, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing

How to Create Content That Your Audience Will Want to Share When you’re creating content that inspires your audience to share it with their contacts, you’re tapping into an essential source of organic marketing. The fact is people are influenced to purchase from...
Ways to Generate More Leads Using Content Marketing

Ways to Generate More Leads Using Content Marketing

by Jim Higgins | Jun 20, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing

Ways to Generate More Leads Using Content Marketing Content marketing is currently the best way to generate quality leads that are qualified. However, this will only happen if you’re using techniques that are engaging and informative. Content marketing is your...
5 Ways to Write Persuasive Sales Copy

5 Ways to Write Persuasive Sales Copy

by Jim Higgins | Oct 14, 2020 | Content Marketing, Small Business Marketing

5 Ways to Write Persuasive Sales Copy When it comes to marketing, it all starts with sales copy. In large part, it’s your sales copy that determines how successful you’ll be in getting your prospect to take action – responding to an emails, staying on your...
Do I Need a Blog on My Website?

Do I Need a Blog on My Website?

by Jim Higgins | Feb 19, 2020 | Content Marketing, Marketing Messaging, Marketing Strategy, Small Business Marketing

Do I Need a Blog on My Website? More often than not, business owners think blogging will absorb valuable time they could be spending on actual business dealings. Nothing could be further from the truth. If you have a website, you need a blog. What purpose do blogs...
Why a Content Marketing Strategy is a Must-Have for any Small Business

Why a Content Marketing Strategy is a Must-Have for any Small Business

by Jim Higgins | Jul 11, 2018 | Content Marketing, Marketing Strategy, Small Business Marketing

Why a Content Marketing Strategy is a Must-Have for any Small Business There once was a time when content marketing was something you did to set yourself apart from everyone else. Because nothing said “look how cool/different/trendy our business is!” like a blog. You...
Grow Your Website Traffic with These 5 Solid Content Promotion Tools

Grow Your Website Traffic with These 5 Solid Content Promotion Tools

by Jim Higgins | May 9, 2018 | Content Marketing, Small Business Marketing, Social Media Marketing

Grow Your Website Traffic with These 5 Solid Content Promotion Tools Question: How much time do you spend promoting all that great blog content you’ve been writing? If the answer isn’t “as much time as I spend writing it,” then you’ve got a great opportunity to better...

About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Marketing With Influencers
  • Which Is Better To Market My Business, Google Ads Or Facebook Ads?
  • The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business.
  • 5 Free and Low-Cost Marketing Ideas That Help Bring In More Customers
  • How to Create Content That Your Audience Will Want to Share

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