by Jim Higgins | Oct 18, 2017 | Marketing Observations, Small Business Marketing
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
by Jim Higgins | Oct 11, 2017 | Marketing Messaging
Want More Out of Your Marketing? Write Content that Engages Your Target Audience We’re going to start this post off with a little exercise. Bear with us. Let’s say you’re at work, just doing your thing, when all of a sudden, a pipe bursts. Water...
by Jim Higgins | Sep 13, 2017 | Automation, Small Business Marketing
10 Email Marketing Do’s and Don’ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It’s the channel with the highest marketing ROI — for every $1 spent,...
by Jim Higgins | Jul 12, 2017 | Automation, Marketing Messaging, Small Business Marketing
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
by Jim Higgins | Oct 26, 2016 | Google AdWords, Small Business Marketing
Adwords 101: Three Essentials For Every Successful AdWords Account From small business to the Fortune 500, Google Adwords is one of the most commonly used types of online advertising. When done right, it’s a powerful advertising platform that works very well to...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.