by Jim Higgins | Jul 12, 2017 | Automation, Marketing Messaging, Small Business Marketing
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial... 
by Jim Higgins | May 3, 2017 | Marketing Messaging
Need Some Inspiration for Your Content Marketing? Try these Six Sources! Remember how excited you were when you kicked off your content marketing strategy? How easily those blog topics came to mind? Those were the good days. Unfortunately after you’ve been... 
by Jim Higgins | Aug 18, 2016 | Marketing Messaging, Small Business Marketing, Website Design
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead).... 
by Jim Higgins | Dec 18, 2015 | Just for Fun!, Marketing Messaging, Marketing Strategy
Can Donald Trump Teach You Anything About Sales & Marketing? I’ll admit it. More than any primary election that I can recall, I find myself being drawn into the debates, media coverage, and the polls. Why? I wish I could say it’s a strong sense of civic... 
by Jim Higgins | May 29, 2015 | Marketing Messaging, Marketing Strategy, Small Business Marketing, Unique Selling Proposition (USP)
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather... 
by Jim Higgins | Jan 28, 2015 | Marketing Messaging, Small Business Marketing
Marketing Messages That Are Way Too Complex In part 1 of this series, I discussed the importance of finding your unique voice. Great marketing really does start there. If you missed it, make sure and read my post on identifying your unique selling proposition. In part... 
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.