by Jim Higgins | Feb 1, 2017 | Small Business Marketing, Website Design
3 Website Metrics Every Small Business Owner Should Track We’ve talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you’ll find...
by Jim Higgins | Jan 25, 2017 | Small Business Marketing, Social Media Marketing
Why You Need an Editorial Calendar for Your Marketing ContentEditorial calendars rule the publishing world. These are the perfectly planned schedules that keep track of content from mere ideas all the way to publication. Without them, the writers and editors of the...
by Jim Higgins | Jan 18, 2017 | Marketing Ideas
Visual Content: Why It’s Important for Your Marketing StrategyScroll through your Facebook feed — what do you see? If it’s anything like ours, it’s filled with photos, videos, and more photos and more videos. Now head over to your Twitter, Instagram and...
by Jim Higgins | Jan 11, 2017 | Marketing Game Plan
5 Marketing Resolutions Your Business Should Make This YearIt’s a new year, which means it’s time for New Year’s resolutions! Maybe 2017 is going to be the year you hit the gym, travel the world or learn a new language. These are all great goals and...
by Jim Higgins | Dec 2, 2016 | Automation, Small Business Marketing
Need More From Your Sales Team? Consider Marketing Automation. If there’s one thing I’ve learned over the years, it’s that no two small businesses are the same. They all have unique challenges and opportunities. However, if you’re a business owner committed to growing...
