by Jim Higgins | May 31, 2017 | Small Business Marketing, Social Media Marketing
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It’s no wonder, then, that so many local businesses are turning to Facebook,...
by Jim Higgins | Feb 15, 2017 | Small Business Marketing, Social Media Marketing
Are You In-the-Loop on These 4 Social Media Marketing Trends? Social media is an ever-changing landscape. It seems like every few weeks there’s some update being made to one of the platforms or there’s a new trend that everyone is jumping on. It can be hard to...
by Jim Higgins | Jan 25, 2017 | Small Business Marketing, Social Media Marketing
Why You Need an Editorial Calendar for Your Marketing Content Editorial calendars rule the publishing world. These are the perfectly planned schedules that keep track of content from mere ideas all the way to publication. Without them, the writers and editors of the...
by Jim Higgins | Oct 12, 2016 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Are You Committing One of These 5 Common Small Business Marketing Blunders? Marketing can prove to be one of the biggest challenges a small business will face. Unique differentiators, messaging, design, email, social, PPC, budgeting, measuring results – it can all be...
by Jim Higgins | Sep 16, 2016 | Small Business Marketing, Social Media Marketing
How to Leverage Facebook Live as a Powerful Marketing Tool Have you ever thought about incorporating live video into your business marketing strategy? Maybe just the thought of it creates a feeling of anxiety in the pit of your stomach. You might be thinking… “I’m...
by Jim Higgins | Jul 12, 2016 | Small Business Marketing, Social Media Marketing
Success on social media. It’s about working smarter, not harder So you’re excited (or at least intrigued) about what success on social media might mean for your business. Right? If so, that’s a great thing. But too often clients start the conversation with us like...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.