by Jim Higgins | Mar 25, 2024 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing
The Power Of Social Media Marketing For Small Businesses Prior to the advent of the internet, reaching prospective customers was only possible by running ads in local publications and word of mouth advertising from satisfied customers. Today, everyone has access to...
by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing
Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
by Jim Higgins | Apr 18, 2022 | Small Business Marketing, Social Media Marketing
How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
by Jim Higgins | Nov 16, 2021 | Small Business Marketing, Social Media Marketing
The Dos and DON’Ts of Social Media MarketingPosting on social media can feel like walking a tightrope. Many marketers don’t post as often as they should because they’re afraid their words will be misconstrued, or they fret about unintentionally offending...
by Jim Higgins | Oct 23, 2019 | Small Business Marketing, Social Media Marketing
The Facebook Ad Metrics That Actually Matter It can be really exciting to see the data rolling in on your first Facebook ad campaign. But it can also be really overwhelming. That’s because Facebook gives you a lot of information to work with. Seriously, open...
by Jim Higgins | Jun 26, 2019 | Small Business Marketing, Social Media Marketing
Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads There’s a reason everyone looks at the social media landscape and declares that you have to pay to play. All these algorithm updates have made it harder than ever for businesses to get their...
