by Jim Higgins | Apr 11, 2018 | Small Business Marketing, Social Media Marketing
Four Tips to BOOST Your Facebook Following It’s true what they say, you know. Follower count really is just a vanity metric — it’s engagement that matters most. But on the other hand, we don’t know many business owners that wouldn’t appreciate a few more Likes on...
by Jim Higgins | Feb 14, 2018 | Small Business Marketing, Social Media Marketing
3 Quick Tips for Using Social Media as a Customer Service Tool Back in the day when you had a problem with a product or service, what you would do? You’d pick up the phone, call the business and ask to speak with a manager. If you were a little more technologically...
by Jim Higgins | Dec 20, 2017 | Small Business Marketing, Social Media Marketing
Facebook Ads: 3 Quick Tips to Get More for Your Money! We recently wrote a post about why we think you should give Facebook ads a try. Facebook can be a great way to reach your target audience and get your message out there. And with you controlling the spend,...
by Jim Higgins | Oct 25, 2017 | Small Business Marketing, Social Media Marketing
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try You’ve probably heard of this thing called Facebook. You know, the giant social media network? It sees over 1.3 billion active users each day? Remember that one? Social media has proven to be...
by Jim Higgins | Oct 18, 2017 | Small Business Marketing, Social Media Marketing
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
by Jim Higgins | May 31, 2017 | Small Business Marketing, Social Media Marketing
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It’s no wonder, then, that so many local businesses are turning to Facebook,...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.