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How To Pick The Right Social Media Platforms For Your Business

How To Pick The Right Social Media Platforms For Your Business

by Jim Higgins | Apr 18, 2022 | Small Business Marketing, Social Media Marketing

How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
The Dos and DON’Ts of Social Media Marketing

The Dos and DON’Ts of Social Media Marketing

by Jim Higgins | Nov 16, 2021 | Small Business Marketing, Social Media Marketing

The Dos and DON’Ts of Social Media MarketingPosting on social media can feel like walking a tightrope. Many marketers don’t post as often as they should because they’re afraid their words will be misconstrued, or they fret about unintentionally offending...
The Facebook Ad Metrics That Actually Matter

The Facebook Ad Metrics That Actually Matter

by Jim Higgins | Oct 23, 2019 | Small Business Marketing, Social Media Marketing

  The Facebook Ad Metrics That Actually Matter It can be really exciting to see the data rolling in on your first Facebook ad campaign. But it can also be really overwhelming. That’s because Facebook gives you a lot of information to work with. Seriously, open...
Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads

Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads

by Jim Higgins | Jun 26, 2019 | Small Business Marketing, Social Media Marketing

Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads There’s a reason everyone looks at the social media landscape and declares that you have to pay to play. All these algorithm updates have made it harder than ever for businesses to get their...
Which Social Media Channels Should I Use for My Small Business?

Which Social Media Channels Should I Use for My Small Business?

by Jim Higgins | Oct 17, 2018 | Marketing Strategy, Small Business Marketing, Social Media Marketing

Which Social Media Channels Should I Use for My Small Business? One of the most common questions we get from our clients is “which social media channels are best to help grow our business?” And it’s a great question to be asking. Blindly establishing and maintaining a...
6 Simple Ways to Increase Engagement on Facebook

6 Simple Ways to Increase Engagement on Facebook

by Jim Higgins | Jun 6, 2018 | Small Business Marketing, Social Media Marketing

6 Simple Ways to Increase Engagement on Facebook As business owners, we want to believe that as long as we’re scheduling posts on our Facebook page, the engagement will surely follow. Why else do people follow our pages if not to like our posts? Well, unfortunately,...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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