Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn’t just about spreading the word—it’s about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether...
5 Marketing Resolutions Your Business Should Make This YearIt’s a new year, which means it’s time for New Year’s resolutions! Maybe 2017 is going to be the year you hit the gym, travel the world or learn a new language. These are all great goals and...
CEO’s Corner: Start Reflecting NOW for a More Successful 2017 So here we are, only a few weeks until the close of another year. While it’s not time to take your foot of the gas just yet, it IS time to start thinking about next year’s game plan. Maybe you’re completely...
Does a Small Business Really Need a Marketing Plan? There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for...
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
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I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.