by Jim Higgins | Jan 11, 2017 | Marketing Game Plan
5 Marketing Resolutions Your Business Should Make This Year It’s a new year, which means it’s time for New Year’s resolutions! Maybe 2017 is going to be the year you hit the gym, travel the world or learn a new language. These are all great goals and...
by Jim Higgins | Nov 10, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: Start Reflecting NOW for a More Successful 2017 So here we are, only a few weeks until the close of another year. While it’s not time to take your foot of the gas just yet, it IS time to start thinking about next year’s game plan. Maybe you’re completely...
by Jim Higgins | Sep 28, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
Does a Small Business Really Need a Marketing Plan? There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for...
by Jim Higgins | Mar 11, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
by Jim Higgins | Nov 25, 2015 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
Does Your Planning Reflect These 2016 Marketing Trends? If you’re like many of our clients, you’ve spent some time over the last few weeks hammering out your marketing priorities for the coming year… and trying to ensure limited dollars are allocated to the activities...
by Jim Higgins | Jan 9, 2015 | Marketing Game Plan, Marketing Strategy
In one way or another, I’ve been “doing” online small business marketing since 2000. For the most part, I LOVE how marketing has evolved over the last 15 years – a true mix of strategy, messaging, creativity, technology, and analytics. I wake up every day...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.