by Jim Higgins | Jun 8, 2026 | Marketing Game Plan, Marketing Ideas, Marketing Strategy, Small Business Marketing
Creating A Referral Program To Grow Your Small Business For many small businesses, especially those in the outdoor living industry, word-of-mouth is the heartbeat of growth. Homeowners love to share their experiences, whether it’s the deck they finally had built, the...
by Jim Higgins | Mar 10, 2025 | Marketing Game Plan, Marketing Ideas, Marketing Strategy, Small Business Marketing
Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn’t just about spreading the word—it’s about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.