by Jim Higgins | May 29, 2015 | Marketing Messaging, Marketing Strategy, Small Business Marketing, Unique Selling Proposition (USP)
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather...
by Jim Higgins | Jan 28, 2015 | Marketing Messaging, Small Business Marketing
Marketing Messages That Are Way Too Complex In part 1 of this series, I discussed the importance of finding your unique voice. Great marketing really does start there. If you missed it, make sure and read my post on identifying your unique selling proposition. In part...
