by Jim Higgins | May 29, 2015 | Marketing Messaging, Marketing Strategy, Small Business Marketing, Unique Selling Proposition (USP)
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather...
by Jim Higgins | Jan 20, 2015 | Unique Selling Proposition (USP)
Avoid the 4 Most Common Marketing Pitfalls By nature, entrepreneurs and marketers tend to be optimistic folks. But let’s face it, despite our great marketing ideas and positive outlook; things don’t always work out as planned. Over the next few posts I’m going to...
