What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week – something I know I should do more often (but hardly ever do!). I gave...
Tips to Help Focus Your Marketing StrategyThis is part 3 of my 4-part series on common marketing pitfalls. In the previous posts, I’ve discussed how to identify your unique selling proposition and how to simplify your marketing messages. Be sure to check them out if...
In one way or another, I’ve been “doing” online small business marketing since 2000. For the most part, I LOVE how marketing has evolved over the last 15 years – a true mix of strategy, messaging, creativity, technology, and analytics. I wake up every day...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.