by Jim Higgins | Feb 4, 2015 | Marketing Strategy, Small Business Marketing
Tips to Help Focus Your Marketing StrategyThis is part 3 of my 4-part series on common marketing pitfalls. In the previous posts, I’ve discussed how to identify your unique selling proposition and how to simplify your marketing messages. Be sure to check them out if...
by Jim Higgins | Jan 9, 2015 | Marketing Game Plan, Marketing Strategy
In one way or another, I’ve been “doing” online small business marketing since 2000. For the most part, I LOVE how marketing has evolved over the last 15 years – a true mix of strategy, messaging, creativity, technology, and analytics. I wake up every day...
