by Jim Higgins | Aug 8, 2018 | PPC Advertising, Small Business Marketing
Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
by Jim Higgins | Jan 31, 2018 | PPC Advertising, Small Business Marketing
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.