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Maximizing ROI with Pay-Per-Click Advertising for Small Businesses

Maximizing ROI with Pay-Per-Click Advertising for Small Businesses

by Jim Higgins | Aug 12, 2024 | PPC Advertising, Small Business Marketing

Maximizing ROI with Pay-Per-Click Advertising for Small BusinessesIn the digital age, pay-per-click (PPC) advertising has become an indispensable tool for small businesses looking to increase visibility, attract customers, and drive sales. With its targeted approach,...
How to be Successful Using Google Ads This Year and Beyond

How to be Successful Using Google Ads This Year and Beyond

by Jim Higgins | Jul 20, 2021 | Digital Marketing, Marketing Strategy, PPC Advertising, Small Business Marketing

How to be Successful Using Google Ads This Year and Beyond Google Ads is much smarter than it was a few years ago. In addition to new analytics, Google has enhanced its internet marketing platform to involve automation and machine learning. These sophisticated tools...
Top Pay-per-Click Mistakes You May Be Making

Top Pay-per-Click Mistakes You May Be Making

by Jim Higgins | Aug 8, 2018 | PPC Advertising, Small Business Marketing

Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back

4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back

by Jim Higgins | Jan 31, 2018 | PPC Advertising, Small Business Marketing

4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back  Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...

About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

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  • Social Media Strategies for Small Businesses in 2025
  • Small Business Marketing Trends To Watch In 2025
  • Learnings From 2024 Marketing Trends For Outdoor Living Companies

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