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Remarketing…What Is It And How Can It Deliver Results For Your Business?

Remarketing…What Is It And How Can It Deliver Results For Your Business?

by Jim Higgins | Sep 25, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Remarketing… What Is It And How Can It Deliver Results For Your Business? If you’re searching for an ideal way to reel in customers, look no further! Remarketing is a digital marketing strategy that involves targeting individuals that have previously interacted a...
Facebook Lookalike Audiences: What Are They And How Do I Use Them?

Facebook Lookalike Audiences: What Are They And How Do I Use Them?

by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing

Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
Tips For Getting The Most Out Of Your Google Business Profile

Tips For Getting The Most Out Of Your Google Business Profile

by Jim Higgins | Jul 17, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Tips For Getting The Most Out Of Your Google Business Profile Millions of people depend on Google every day to find and learn about businesses in their local area. Your Google Business Profile is more than just a snapshot of who you are and what your business...
Which Is Better To Market My Business, Google Ads Or Facebook Ads?

Which Is Better To Market My Business, Google Ads Or Facebook Ads?

by Jim Higgins | Dec 19, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing

Which Is Better To Market My Business, Google Ads Or Facebook Ads? When small businesses want to gain exposure and generate revenue in cyberspace, they feature ads on Facebook and Google. However, Facebook Ads and Google Ads are not identical, so it’s important to...
5 Creative Marketing Strategies

5 Creative Marketing Strategies

by Jim Higgins | Sep 20, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing

5 Creative Marketing StrategiesIt’s time to shake things up!People don’t just appreciate imaginative problem-solvers, they trust them. When you replace dusty marketing tactics with creative strategies, you’ll increase your customer base and leave your competition in...
6 Ways to Improve Your Marketing Communications

6 Ways to Improve Your Marketing Communications

by Jim Higgins | Aug 23, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing

6 Ways to Improve Your Marketing Communications When people think about marketing communications, they tend to envision cleverly worded sales pitches, but this is the thin end of the wedge. In today’s fast-paced world, marketing communications is a multifaceted...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Remarketing…What Is It And How Can It Deliver Results For Your Business?
  • Facebook Lookalike Audiences: What Are They And How Do I Use Them?
  • Tips For Getting The Most Out Of Your Google Business Profile
  • Follow These 6 Tips To Get Your Website Design Right!
  • Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

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