Grow Your Website Traffic with These 5 Solid Content Promotion Tools

Question: How much time do you spend promoting all that great blog content you’ve been writing? If the answer isn’t “as much time as I spend writing it,” then you’ve got a great opportunity to better leverage your content!

With the proper strategies in place, content marketing can be very beneficial for small business marketers. It gives you the opportunity to establish yourself as an expert in whatever industry you’re in, to engage with customers — both old and new — and it gives your website a nice SEO boost. It’s a win-win-win!

But here’s the thing… no one is going to magically discover your content. If you want to make content marketing work for your business, you’re going to have to start aggressively promoting your work.

Now, we’re all about working smarter, not harder. So we’ve rounded up some of the best content promotion tools out there for you to check out. These tools will help get your blog posts, videos, infographics and the like out in the world so that potential consumers can 1) Find your content and 2) Click that content and be taken to your website to find out how amazing your company is!

Social Warfare

One of the best ways to get your content out there is to get people sharing it on social media. But you’ve got to make it easy for them. Social Warfare is a WordPress plugin that creates social sharing buttons for your website. That means all a visitor would have to do is click a button and boom! A box pops up with the link and photo all ready for them to post.


BuzzSumo is a handy tool that can help you discover the top influencers in your industry — a.k.a. the people who are sharing similar content and have built a significant audience. Put these people on your outreach list. Chances are they would be interested in reading and/or potentially sharing your content on their social channels. That can significantly boost your reach and help drive more people to your website.

Facebook Ads

Don’t forget about good old Facebook Ads. They can do so much for your small business you’ll be missing out if you don’t at least give them a try! Find the content you think would most resonate with potential customers and brainstorm potential ads around this content/concept. With more than 2.2 billion users logging into the site each month, you’ve got a great chance of capturing some new leads. Plus, the ability to get super detailed with the targeting of your ads means you can get your message in front of the RIGHT people.


This one is pretty cool. Outbrain is a content syndication tool, meaning it pushes your content out to a bunch of other publishers/websites. It uses all kinds of demographics and behavioral information about web users to create content recommendations for them, which then display on whatever website that user is on. And your content could be on their list! Outbrain’s reach is pretty significant, too. In 2017, they reached an estimated 557 million people each month. Talk about getting more eyes on your stuff!


There are plenty of tools out there that allow you to manage all your social accounts from one place, and Hootsuite is a pretty solid one. You can easily share content to all your favorite social networks — Facebook, Twitter, Instagram, LinkedIn, etc. Plus, it monitors brand mentions and provides insightful analytics to help you measure your success. The more you get your content out on social, the more chances you have to get consumers clicking through to your website.

So what are you waiting for? Fire up these tools, start promoting that content and watch as your web traffic grows!

For more marketing tips to help grow your small business, be sure to subscribe to the Higgins Marketing Group blog. Or contact us today to set up a consultation and get started on your personalized marketing strategy.