How to Boost Business with Organic Marketing
Organic marketing is all about executing a good plan, then watching traffic increase naturally over time. While you won’t see immediate results like you do with paid advertising, the customers you attract will be devoted to your business—for life
While you won’t be able to keep your company afloat with organic marketing alone, it’s necessary to the survival of your business for the long term. Eventually, you won’t have to spend nearly as much on paid advertising because you’ll have a sustainable source of income flowing in from the loyal customers your organic marketing has attracted.
Follow these simple steps to build an effective organic marketing plan that will supply your business with a constant income stream.
1. Clarify the Situation
This part involves asking yourself some critical questions about your business, then answering them honestly. Examples of these questions include: What are your company’s strengths and weaknesses? Have you defined your brand? Are your products and/or services first-class? Who are the market leaders, and what are they doing differently?
Some of these questions are not easy to answer; however, researching with Google can help. After discovering the answers, you’ll have a better grasp on your position and have a greater understanding of the situation in which you’ll be launching your organic marketing plan.
2. Define Your Audience.
Understanding your target audience is crucial to creating a powerful organic marketing plan. Start by looking at your current customer base to gain valuable insights into how people interact with your products or services. Identify the problems they have that your business solves for them as well as the goals they’re trying to meet. Next, figure out the demographics (age, location, income, etc.) of your audience. Finally, take all the info you’ve collected and place it into relevant categories. Now, you’ll be able to clearly see who your audience is, so you can determine the type of content that will attract them and why.
3. Establish Your Goals.
What are you trying to achieve? Do you want to increase web-based sales? Do you want to see your customer base increase by 10% every quarter? Whatever your goals are, make sure they are precise and measurable. Attach a completion date to each goal. Make your aims real by posting them where you can see them every day.
4. Determine Your Methods and Tactics.
Now that you’ve completed the first three steps, it’s time to create the content that will entice your audience. Just remember that your core message needs to be tailored to your situation, audience, and goals. Be sure to consider what motivates your audience.
5. Choose the Platforms and Content.
To complete this part successfully, it’s imperative that you have complete understanding of your situation, audience, goals, and methods. Most importantly, you need to know what your audience wants because they determine the content, which determines the platforms that will work best to achieve your goals.
6. Define Your Budget.
This step is the most difficult because it’s easy to overspend. Remember that organic marketing is a marathon, not a sprint. Be conservative in your spending and don’t dip into your paid advertising budget too much. You’ll need this income stream to fund your business until your organic marketing takes hold
7. Evaluate, Reassess, and Improve.
Once your organic marketing plan has been up and running for at least four months, or one quarter, it’s time to examine the results and ask yourself some questions. Have you seen an increase in sales? Have you seen a rise in the number of people subscribing to your newsletter, blogs/vlogs, and media platforms? Did you achieve your goal, or at least get close? Depending on your answers, you may need to tweak your organic marketing plan. Consider changing the content or using different platforms.
To ensure your organic marketing plan continues to gain momentum, revisit this step every quarter.
Businesses who engage in organic marketing reap huge rewards. However, it’s important to remember that this advertising technique takes time and dedication, so stay positive and keep creating unique content. While you should continue marketing your business with paid advertising, keep track of these sales, so you can clearly see how much income is being generated by your organic marketing plan.
If you’re ready to get started with an organic marketing plan that will deliver a steady income stream from loyal customers, Higgins Marketing Group can help. Contact us for a pressure-free chat about how organic marketing can keep your business well-nourished for years to come.
Not sure yet? Check out our work and let us know when you’re ready.