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Top SEO Tactics To Avoid

Top SEO Tactics To Avoid

by Jim Higgins | Feb 20, 2023 | Search Engine Optimization, Small Business Marketing

Top SEO Tactics To Avoid As a marketer, it’s a good idea to be aware of the various SEO strategies. It doesn’t matter if you’ve been using search engine optimization for years or you’re new to the process, technology is constantly changing. As a responsible marketer,...
Best Practices For Optimizing Your Blog Posts For Search Engine Rankings

Best Practices For Optimizing Your Blog Posts For Search Engine Rankings

by Jim Higgins | Feb 21, 2022 | Search Engine Optimization, Small Business Marketing

Best Practices for Optimizing Your Blog Posts for Search Engine RankingsBlogging about your business, and related topics, is fun and prosperous!Blog writing is both an art and a science, which equates to a beautiful dance. When you write a blog, you’re expressing the...
Building Business Citations: What Are They And Why Are They Important?

Building Business Citations: What Are They And Why Are They Important?

by Jim Higgins | Jan 24, 2022 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
6 Tips to Optimize Your Blog Posts for SEO

6 Tips to Optimize Your Blog Posts for SEO

by Jim Higgins | May 24, 2021 | Search Engine Optimization, Small Business Marketing

6 Tips to Optimize Your Blog Posts for SEO You may have one of the most informative and beautifully written blogs on the internet, but if your blog posts aren’t near the top of search results, the size of your audience will remain limited. There are many techniques...
Best Way for Local Businesses to Get Found on Google

Best Way for Local Businesses to Get Found on Google

by Jim Higgins | Apr 12, 2021 | Search Engine Optimization, Small Business Marketing

Best Way for Local Businesses to Get Found on Google Being a small business owner in today’s technology-driven world should be an easy endeavor, however, businesses have never been at greater risk of going belly up. Frankly speaking, small businesses that cannot be...
Landing Page Must-Haves to Convert More Visitors

Landing Page Must-Haves to Convert More Visitors

by Jim Higgins | Feb 10, 2021 | Conversion, Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design

Landing Page Must-Haves to Convert More Visitors Landing pages are essential business tools. However, if they are not designed with specific features, they will fail at converting visitors into customers. To ensure success at keeping potential customers from going...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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  • Which Is Better To Market My Business, Google Ads Or Facebook Ads?
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