by Jim Higgins | Dec 5, 2018 | Marketing Strategy, Search Engine Optimization, Small Business Marketing
5 SEO Ranking Factors You Might be Overlooking So… exactly how many ranking factors does Google look at when deciding whether they’re going to list your website in a user’s search result? It’s a great question and one that we wish we had a definitive answer to....
by Jim Higgins | Oct 4, 2017 | Search Engine Optimization, Small Business Marketing
5 SEO Mistakes You’re Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That’s great! And we bet it feels good when you start to see your business climbing the search rankings. But if you’re...
by Jim Higgins | Sep 27, 2017 | Search Engine Optimization, Small Business Marketing
Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You’ve done your keyword research, worked on creating quality content for your...
by Jim Higgins | May 10, 2017 | Search Engine Optimization
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!) It all starts with a search. A customer is looking for a product or service and where does he turn? His trusted search engine, of course. He types in a few words, perhaps a question, more...
by Jim Higgins | Aug 10, 2016 | Search Engine Optimization, Small Business Marketing
Honestly … Can a Small Business Succeed in SEO Any More? Search Engine Optimization (SEO). It’s been the marketing buzzword ever since it became a thing. There’s really no question that ranking high in the organic search rankings can be VERY GOOD for your...
by Jim Higgins | Apr 22, 2015 | Search Engine Optimization, Website Design
Mobile-Friendly Website I’m betting yesterday (April 21, 2015) was like most other days for you – head down, trying to grow a successful business. But in the world of search, it was actually a pretty notable day. Google made a significant change to it’s...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.