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So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?

So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?

by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design

So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
5 SEO Ranking Factors You Might be Overlooking

5 SEO Ranking Factors You Might be Overlooking

by Jim Higgins | Dec 5, 2018 | Marketing Strategy, Search Engine Optimization, Small Business Marketing

5 SEO Ranking Factors You Might be OverlookingSo… exactly how many ranking factors does Google look at when deciding whether they’re going to list your website in a user’s search result? It’s a great question and one that we wish we had a definitive answer...
5 SEO Mistakes You’re Probably Making and How You Can Fix Them

5 SEO Mistakes You’re Probably Making and How You Can Fix Them

by Jim Higgins | Oct 4, 2017 | Search Engine Optimization, Small Business Marketing

5 SEO Mistakes You’re Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That’s great! And we bet it feels good when you start to see your business climbing the search rankings. But if you’re...
Link Building 101: How to Climb the Search Rankings via Backlinks

Link Building 101: How to Climb the Search Rankings via Backlinks

by Jim Higgins | Sep 27, 2017 | Search Engine Optimization, Small Business Marketing

Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You’ve done your keyword research, worked on creating quality content for your...
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!)

Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!)

by Jim Higgins | May 10, 2017 | Search Engine Optimization

Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!) It all starts with a search. A customer is looking for a product or service and where does he turn? His trusted search engine, of course. He types in a few words, perhaps a question, more...
Honestly … Can a Small Business Succeed in SEO Any More?

Honestly … Can a Small Business Succeed in SEO Any More?

by Jim Higgins | Aug 10, 2016 | Search Engine Optimization, Small Business Marketing

Honestly … Can a Small Business Succeed in SEO Any More? Search Engine Optimization (SEO). It’s been the marketing buzzword ever since it became a thing. There’s really no question that ranking high in the organic search rankings can be VERY GOOD for your...
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About Me

I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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  • So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?
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