Three Best 2016 Social Media Marketing Infographics

As you have worked with various social media channels this past year, have you noticed changes?  Have you been posting images of one size and now see others posting larger, more impactful images?  When using social media marketing for your sales and marketing efforts, it is a good idea to make sure you are current with the latest image dimension specifications and statistics on the best time to post your content.

Through various channels, we monitor the changes (both for us and our clients).  When it comes to social media, there are a few practical questions that clients always bring up:

  • What are the most effective days and times for us to post on different social media channels?
  • What size images should we create for the different social media channels?
  • Are there any tips and tools we can and should be using to make our social media efforts more efficient?

We have come across 3 great infographics to answer these questions and more.  We have pulled them together in a single post as a quick reference for you.  Each infographic directly addresses one or more of the practical social media questions above.

Higgins Marketing Group would like to give a shout out to Hubspot,  Make a, and On Blast Blog for their great work in creating these!  Great tools and well worth sharing…

The Best Times to Post on Social Media – courtesy of Hubspot

This is a nice visual summary by channel of the best days of the week and times of the day to post.  These are guidelines and ideally you should monitor the best times based on your following.

Facebook:  The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.

Twitter: The best times to post on Twitter are weekdays from 12:00–3:00 p.m. and 5:00 p.m.

LinkedIN:   The best time to post on LinkedIn is midweek from 5:00–6:00 p.m. Other optimal times include Tuesdays from 10:00–11:00 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., at 12:00 p.m., and from 5:00–6:00 p.m.

Pinterest:  The best time to post on Pinterest is in the evening any day of the week, especially Saturdays from 8:00–11:00 p.m.

Instagram:  The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m.


2016 Social Media Image Sizes Cheat Sheet – courtesy of Make a

This infographic explains the best image sizes and types to use for each social network.  There are also some quick tips to help decide which images to use on the different platforms.


Everything You Need to be a Social Media Rock Star in 2016 – courtesy of On Blast Blog

Ok – this one is our favorite!  It not only contains an image sizing cheat sheet for various social networks, but also keyboard shortcuts for each (to “get it done more quickly”), best days to post to reach the most people, social media tool suggestions to help you be more efficient, and tips & tricks to help you generate more engagement.   All this in one place!

Hope this helps!  If there are other infographics related to social media that you absolutely love, provide a description and a link in the comments.  As long as it adds value, I’ll approve and post for others to access!


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