by Jim Higgins | Mar 28, 2018 | Small Business Marketing, SSL Security
Do I Really Need SSL Security on My Website, and Why? Over the last few months we’ve been getting a lot of questions about SSL – what it is and whether it’s needed for a small business website. So… we thought we’d write a quick post to ensure all our clients and...
by Jim Higgins | Jan 31, 2018 | PPC Advertising, Small Business Marketing
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...
by Jim Higgins | Jan 24, 2018 | Digital Marketing, Small Business Marketing
Want to Boost Your Marketing IQ? These 4 Books Will Help! As a small business owner, you have to learn many skills to survive in our highly competitive marketplace. One of the most important — marketing. How can you ever expect to attract clients if you can’t...
by Jim Higgins | Jan 3, 2018 | Marketing Strategy, Small Business Marketing
3 Marketing Stats You Need to Know for 2018 The new year is here, which means it’s already time to get started on executing your 2018 marketing strategy. The best place to start is with a review of last year’s marketing efforts. What worked? What didn’t? Did you hit...
by Jim Higgins | Nov 22, 2017 | Just for Fun!, Small Business Marketing
Yep… Despite What You’ve Heard, There’s Still Good in this World If you’ll humor me, this week I’d like to step aside from my regular marketing posts. It’s a post I’ve felt “a tug” to write for several months now, but just never seemed to make it happen. I believe...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.