by Jim Higgins | Sep 12, 2018 | Small Business Marketing, Website Design
3 Design Trends Coming to a Website Near You! In our opinion, one of the best things about web design is that it’s always changing. Sure, that introduces some challenges, but it also keeps things fresh and interesting. It seems there are always new layouts, color...
by Jim Higgins | Aug 8, 2018 | PPC Advertising, Small Business Marketing
Top Pay-per-Click Mistakes You May Be Making There is a lot that goes into creating a PPC campaign. There’s the keyword research, which is no small undertaking. Then you have to organize those keywords into ad groups and develop landing pages to go along with the...
by Jim Higgins | Jun 20, 2018 | Free Marketing Tools, Small Business Marketing
5 Great Tools to Help You Monitor Your Online Reputation Do you know what people have been saying about you and your business online? As a small business owner, you know that reputation is everything. Reviews are one of the first things a potential customer will look...
by Jim Higgins | Mar 28, 2018 | Small Business Marketing, SSL Security
Do I Really Need SSL Security on My Website, and Why? Over the last few months we’ve been getting a lot of questions about SSL – what it is and whether it’s needed for a small business website. So… we thought we’d write a quick post to ensure all our clients and...
by Jim Higgins | Jan 31, 2018 | PPC Advertising, Small Business Marketing
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.