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How to Create Content That Your Audience Will Want to Share

How to Create Content That Your Audience Will Want to Share

by Jim Higgins | Sep 19, 2022 | Content Marketing, Marketing Strategy, Small Business Marketing

How to Create Content That Your Audience Will Want to Share When you’re creating content that inspires your audience to share it with their contacts, you’re tapping into an essential source of organic marketing. The fact is people are influenced to purchase from...
How To Pick The Right Social Media Platforms For Your Business

How To Pick The Right Social Media Platforms For Your Business

by Jim Higgins | Apr 18, 2022 | Small Business Marketing, Social Media Marketing

How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
Web Design: Tips for Converting Your Visitors into Leads

Web Design: Tips for Converting Your Visitors into Leads

by Jim Higgins | Mar 21, 2022 | Conversion, Small Business Marketing, Website Design

Web Design: Tips for Converting Your Visitors into Leads Congratulations on having a clean and concise website that’s easy to navigate! Nevertheless, this is just the beginning. To be truly successful at capturing leads with your website, you need to focus on the...
5 Creative Marketing Strategies

5 Creative Marketing Strategies

by Jim Higgins | Sep 20, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing

5 Creative Marketing StrategiesIt’s time to shake things up!People don’t just appreciate imaginative problem-solvers, they trust them. When you replace dusty marketing tactics with creative strategies, you’ll increase your customer base and leave your competition in...
6 Ways to Improve Your Marketing Communications

6 Ways to Improve Your Marketing Communications

by Jim Higgins | Aug 23, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing

6 Ways to Improve Your Marketing Communications When people think about marketing communications, they tend to envision cleverly worded sales pitches, but this is the thin end of the wedge. In today’s fast-paced world, marketing communications is a multifaceted...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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