Innovative Ways To Market Your Small Business In A Digital World The digital world is constantly evolving, and small businesses—especially outdoor living contractors—must stay ahead of the curve to remain competitive. Gone are the days when word-of-mouth marketing...
Creating A Winning Social Media Calendar For Your Small Business For outdoor living contractors, social media is a powerful tool to showcase your craftsmanship, attract new customers, and build a loyal community. But without a well-planned content strategy, it’s easy...
Using Data Analytics To Drive Small Business Success For outdoor living contractors, success isn’t just about craftsmanship—it’s about making smart, data-driven business decisions. In today’s digital age, small businesses can no longer rely solely...
Harnessing The Power Of Customer Reviews In 2025 In the world of outdoor living contracting, reputation is everything. Whether you’re building custom patios, installing outdoor kitchens, or designing stunning landscapes, your potential clients are looking for...
How To Create Engaging Video Content On A Budget In today’s digital marketing landscape, video content is king. For outdoor living contractors, videos can showcase craftsmanship, demonstrate expertise, and build trust with potential customers. However, many small...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.