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5 SEO Mistakes You’re Probably Making and How You Can Fix Them

5 SEO Mistakes You’re Probably Making and How You Can Fix Them

by Jim Higgins | Oct 4, 2017 | Search Engine Optimization, Small Business Marketing

5 SEO Mistakes You’re Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That’s great! And we bet it feels good when you start to see your business climbing the search rankings. But if you’re...
Link Building 101: How to Climb the Search Rankings via Backlinks

Link Building 101: How to Climb the Search Rankings via Backlinks

by Jim Higgins | Sep 27, 2017 | Search Engine Optimization, Small Business Marketing

Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You’ve done your keyword research, worked on creating quality content for your...
How to Personalize Your Marketing Efforts for Higher Engagement

How to Personalize Your Marketing Efforts for Higher Engagement

by Jim Higgins | Sep 20, 2017 | Marketing Strategy, Small Business Marketing

How to Personalize Your Marketing Efforts for Higher Engagement You might think big-name brands have all the advantages, but there is at least one area where small businesses have the opportunity to shine the brightest — personalization. Because of your small size,...
How to Set Up a Basic Influencer Marketing Campaign for Your Small Business

How to Set Up a Basic Influencer Marketing Campaign for Your Small Business

by Jim Higgins | Sep 7, 2017 | Marketing Strategy, Small Business Marketing

How to Set Up a Basic Influencer Marketing Campaign for Your Small BusinessInfluencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train — a recent study found that 59% of...
Are Your Social Media Efforts Really Having an Impact?  Here’s a Quick Way to Find Out!

Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out!

by Jim Higgins | May 31, 2017 | Small Business Marketing, Social Media Marketing

Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It’s no wonder, then, that so many local businesses are turning to Facebook,...
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About Me

I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors
  • Local SEO Tips To Get Your Small Business Noticed
  • Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors

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