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Email Personalization, Worth the Effort?

Email Personalization, Worth the Effort?

by Jim Higgins | Jun 10, 2020 | Email Marketing, Small Business Marketing

Email Personalization, Worth the Effort? Email personalization, or email segmentation, has helped business owners see a jump in their return on investment; some by as much as 760%. So, yes, it is worth the effort. By utilizing email personalization, you are making...
Marketing Emails Not Getting Opened? Try These 4 Tips!

Marketing Emails Not Getting Opened? Try These 4 Tips!

by Jim Higgins | Apr 25, 2018 | Email Marketing, Small Business Marketing

Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
How to Write Email Subject Lines That Will Actually Get Clicked

How to Write Email Subject Lines That Will Actually Get Clicked

by Jim Higgins | Dec 13, 2017 | Email Marketing, Small Business Marketing

How to Write Email Subject Lines That Will Actually Get Clicked Crafting a subject line is serious business. It may seem like such a small thing — after all, the important stuff is in the email itself! That’s where you should be focusing all your attention,...

About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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