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Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

by Jim Higgins | May 15, 2023 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement When it comes to email marketing, subject lines are the baited hooks that reel in your audience. To ensure your content gains readership, it’s vital to make the subject lines are...
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

by Jim Higgins | Jul 18, 2022 | Email Marketing, Small Business Marketing

How Often Should I Send Marketing Emails? Many business owners grapple with this question because sending too many or too few marketing emails can result in a decrease in sales, subscribers, or both. When it comes to connecting with customers, email marketing is one...
Email Personalization, Worth the Effort?

Email Personalization, Worth the Effort?

by Jim Higgins | Jun 10, 2020 | Email Marketing, Small Business Marketing

Email Personalization, Worth the Effort? Email personalization, or email segmentation, has helped business owners see a jump in their return on investment; some by as much as 760%. So, yes, it is worth the effort. By utilizing email personalization, you are making...
Marketing Emails Not Getting Opened? Try These 4 Tips!

Marketing Emails Not Getting Opened? Try These 4 Tips!

by Jim Higgins | Apr 25, 2018 | Email Marketing, Small Business Marketing

Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
How to Write Email Subject Lines That Will Actually Get Clicked

How to Write Email Subject Lines That Will Actually Get Clicked

by Jim Higgins | Dec 13, 2017 | Email Marketing, Small Business Marketing

How to Write Email Subject Lines That Will Actually Get Clicked Crafting a subject line is serious business. It may seem like such a small thing — after all, the important stuff is in the email itself! That’s where you should be focusing all your attention,...

About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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  • Email Marketing Corner – How To Improve Your Subject Lines For Better Engagement

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