by Jim Higgins | Jul 18, 2022 | Email Marketing, Small Business Marketing
How Often Should I Send Marketing Emails? Many business owners grapple with this question because sending too many or too few marketing emails can result in a decrease in sales, subscribers, or both. When it comes to connecting with customers, email marketing is one...
by Jim Higgins | Jun 10, 2020 | Email Marketing, Small Business Marketing
Email Personalization, Worth the Effort? Email personalization, or email segmentation, has helped business owners see a jump in their return on investment; some by as much as 760%. So, yes, it is worth the effort. By utilizing email personalization, you are making...
by Jim Higgins | Apr 25, 2018 | Email Marketing, Small Business Marketing
Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
by Jim Higgins | Dec 13, 2017 | Email Marketing, Small Business Marketing
How to Write Email Subject Lines That Will Actually Get Clicked Crafting a subject line is serious business. It may seem like such a small thing — after all, the important stuff is in the email itself! That’s where you should be focusing all your attention,...
