by Jim Higgins | Sep 7, 2017 | Marketing Strategy, Small Business Marketing
How to Set Up a Basic Influencer Marketing Campaign for Your Small BusinessInfluencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train — a recent study found that 59% of...
by Jim Higgins | May 31, 2017 | Small Business Marketing, Social Media Marketing
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It’s no wonder, then, that so many local businesses are turning to Facebook,...
by Jim Higgins | May 24, 2017 | Automation
7 Steps to a Successful Marketing Automation Campaign We’ve talked a lot about marketing automation in the past. We’ve written about signs that automation makes sense for you, how it can benefit your business. We’ve even gone so far as to say...
by Jim Higgins | May 18, 2017 | Conversion, Small Business Marketing, Website Design
Considering a New Website? Make Sure You Ask These 5 QuestionsUndergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the next...
by Jim Higgins | May 10, 2017 | Search Engine Optimization
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!) It all starts with a search. A customer is looking for a product or service and where does he turn? His trusted search engine, of course. He types in a few words, perhaps a question, more...
