Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You’ve done your keyword research, worked on creating quality content for your...
How to Personalize Your Marketing Efforts for Higher Engagement You might think big-name brands have all the advantages, but there is at least one area where small businesses have the opportunity to shine the brightest — personalization. Because of your small size,...
How to Set Up a Basic Influencer Marketing Campaign for Your Small BusinessInfluencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train — a recent study found that 59% of...
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It’s no wonder, then, that so many local businesses are turning to Facebook,...
7 Steps to a Successful Marketing Automation Campaign We’ve talked a lot about marketing automation in the past. We’ve written about signs that automation makes sense for you, how it can benefit your business. We’ve even gone so far as to say...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.