Considering a New Website? Make Sure You Ask These 5 QuestionsUndergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the next...
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!) It all starts with a search. A customer is looking for a product or service and where does he turn? His trusted search engine, of course. He types in a few words, perhaps a question, more...
Need Some Inspiration for Your Content Marketing? Try these Six Sources! Remember how excited you were when you kicked off your content marketing strategy? How easily those blog topics came to mind? Those were the good days. Unfortunately after you’ve been...
3 Simple Ways to Increase Conversions on Your WebsiteYou’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure...
Marketing Best Practices: Are You Leveraging the Power of Color? Think about it, color appears everywhere in your business. It’s in your logo, it’s on your website, it’s in literally every piece of marketing material you produce. Clearly, it’s...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.