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Need Some Inspiration for Your Content Marketing? Try these Six Sources!

Need Some Inspiration for Your Content Marketing? Try these Six Sources!

by Jim Higgins | May 3, 2017 | Marketing Messaging

Need Some Inspiration for Your Content Marketing? Try these Six Sources! Remember how excited you were when you kicked off your content marketing strategy? How easily those blog topics came to mind? Those were the good days. Unfortunately after you’ve been...
3 Simple Ways to Increase Conversions on Your Website

3 Simple Ways to Increase Conversions on Your Website

by Jim Higgins | Apr 21, 2017 | Conversion, Website Design

3 Simple Ways to Increase Conversions on Your WebsiteYou’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure...
Marketing Best Practices: Are You Leveraging the Power of Color?

Marketing Best Practices: Are You Leveraging the Power of Color?

by Jim Higgins | Mar 29, 2017 | Marketing Observations, Small Business Marketing

Marketing Best Practices: Are You Leveraging the Power of Color? Think about it, color appears everywhere in your business. It’s in your logo, it’s on your website, it’s in literally every piece of marketing material you produce. Clearly, it’s...
6 Signs Your Business’ Website is In Need of a Redesign

6 Signs Your Business’ Website is In Need of a Redesign

by Jim Higgins | Mar 22, 2017 | Small Business Marketing, Website Design

6 Signs Your Business’ Website is In Need of a Redesign When you’re looking for a product or service, whether it’s a new restaurant, a company to fix your AC, or software to help improve some aspect of your business, where do you go to find it? The...
Yes, Even Small Businesses Can Make Video Marketing Work

Yes, Even Small Businesses Can Make Video Marketing Work

by Jim Higgins | Mar 15, 2017 | Marketing Ideas, Small Business Marketing

Yes, Even Small Businesses Can Make Video Marketing WorkEveryone is talking about video marketing lately. What once was something that secured you “cutting edge” status has become more of a necessity in marketing. Small businesses simply can’t afford...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Creating A Winning Social Media Calendar For Your Small Business
  • Using Data Analytics To Drive Small Business Success
  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors

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