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3 Simple Ways to Increase Conversions on Your Website

3 Simple Ways to Increase Conversions on Your Website

by Jim Higgins | Apr 21, 2017 | Conversion, Website Design

3 Simple Ways to Increase Conversions on Your WebsiteYou’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure...
Marketing Best Practices: Are You Leveraging the Power of Color?

Marketing Best Practices: Are You Leveraging the Power of Color?

by Jim Higgins | Mar 29, 2017 | Marketing Observations, Small Business Marketing

Marketing Best Practices: Are You Leveraging the Power of Color? Think about it, color appears everywhere in your business. It’s in your logo, it’s on your website, it’s in literally every piece of marketing material you produce. Clearly, it’s...
6 Signs Your Business’ Website is In Need of a Redesign

6 Signs Your Business’ Website is In Need of a Redesign

by Jim Higgins | Mar 22, 2017 | Small Business Marketing, Website Design

6 Signs Your Business’ Website is In Need of a Redesign When you’re looking for a product or service, whether it’s a new restaurant, a company to fix your AC, or software to help improve some aspect of your business, where do you go to find it? The...
Yes, Even Small Businesses Can Make Video Marketing Work

Yes, Even Small Businesses Can Make Video Marketing Work

by Jim Higgins | Mar 15, 2017 | Marketing Ideas, Small Business Marketing

Yes, Even Small Businesses Can Make Video Marketing WorkEveryone is talking about video marketing lately. What once was something that secured you “cutting edge” status has become more of a necessity in marketing. Small businesses simply can’t afford...
Small Business Marketing: Cracking the Email Frequency Code

Small Business Marketing: Cracking the Email Frequency Code

by Jim Higgins | Mar 8, 2017 | Automation, Small Business Marketing

Small Business Marketing: Cracking the Email Frequency Code”How often should I send emails to my customers?” This is a question we get a lot, and we totally understand why. No one wants to spam their customers, after all. Blowing up someone’s inbox...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Using Data Analytics To Drive Small Business Success
  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors
  • Local SEO Tips To Get Your Small Business Noticed

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